We're all counting on you, governor: Dayton boosts Wisconsin 'Airplane!' ads


Some people may think Gov. Mark Dayton's comments about Wisconsin's "Airplane!" were a little harsh, but the Badger State's tourism department might want to consider writing him a "Thank You" note.

In case you haven't seen them, the trio of ads return "Airplane!" actors Robert Hays and Kareem Abdul-Jabaar to the cockpit, eerily re-creating the look and feel of the 1980 hit comedy – only this time, they're flying dangerously low over Wisconsin and working some of the state's features into familiar bits of dialogue.

Gov. Dayton called the ad campaign "one of the most idiotic things" he's ever seen, and that just delights the Wisconsin Department of Tourism. They say Dayton's remarks have actually increased viewership of the ads, Northland's NewsCenter reports.

"We love Governor Dayton's comments about our ads. It is generating so much publicity and buzz for Wisconsin tourism and thousands of people are watching our ads online because of what he said," Stephanie Klett, Wisconsin secretary of tourism, told the NewsCenter.

Klett indicated there's yet another surprising side effect of Dayton's slam.

"People in Minnesota are coming to our defense," she told the Minneapolis / St. Paul Business Journal. "We are absolutely loving this."

A reporter from the Milwaukee Business Journal borrowed a crucial element from the "Airplane!" plot for a theory as to why the governor might have misspoken:

Next Up

scratch lottery ticket

State lottery: Don't give scratch-offs as gifts to minors

The Minnesota Lottery participates in an annual responsible gambling campaign focusing on underage lottery play during the holidays.

Marijuana, cannabis

Minnesota adds 2 more qualifying conditions for medical marijuana

There will be 17 conditions that qualify people to obtain medical marijuana in Minnesota.

Matt Birk

Ex-Viking Matt Birk confirms interest in future run for governor

The next gubernatorial election in Minnesota is Nov. 8, 2022.

Screen Shot 2020-12-01 at 10.59.59 AM

Handsome Hog in St. Paul to close temporarily

Executive chef Justin Sutherland cited inaction by state and federal leaders during the COVID-19 pandemic.


Dept. of Education adding more gender options when collecting student data

The public can comment on the implementation of the nonbinary gender options until Dec. 13.

police tape, crime scene

Police ID couple found dead in home, murder-suicide suspected

The bodies were found in St. Louis County after the pair failed to show for work.

State Capitol

Minnesota's budget forecast improves, shows $641M surplus for 2020-21

"Higher general fund revenues and lower expected spending result in a projected surplus," MMB said.

Screen Shot 2020-08-14 at 6.45.53 PM

Brooklyn Park shooting leaves 2 injured

Two victims sustained non-life threatening injuries during the Monday evening incident.

Screen Shot 2019-10-14 at 10.38.01 PM

Worthington settles police brutality lawsuit for $590,000, agrees to reforms

The lawsuit was filed on behalf of Kelvin Francisco Rodriguez, who spent five days in the ICU after being arrested.

Michael Munoz

Rochester superintendent admits he plagiarized letter to staff

Med City Beat broke the story, prompting the superintendent to apologize.