We're all counting on you, governor: Dayton boosts Wisconsin 'Airplane!' ads


Some people may think Gov. Mark Dayton's comments about Wisconsin's "Airplane!" were a little harsh, but the Badger State's tourism department might want to consider writing him a "Thank You" note.

In case you haven't seen them, the trio of ads return "Airplane!" actors Robert Hays and Kareem Abdul-Jabaar to the cockpit, eerily re-creating the look and feel of the 1980 hit comedy – only this time, they're flying dangerously low over Wisconsin and working some of the state's features into familiar bits of dialogue.

Gov. Dayton called the ad campaign "one of the most idiotic things" he's ever seen, and that just delights the Wisconsin Department of Tourism. They say Dayton's remarks have actually increased viewership of the ads, Northland's NewsCenter reports.

"We love Governor Dayton's comments about our ads. It is generating so much publicity and buzz for Wisconsin tourism and thousands of people are watching our ads online because of what he said," Stephanie Klett, Wisconsin secretary of tourism, told the NewsCenter.

Klett indicated there's yet another surprising side effect of Dayton's slam.

"People in Minnesota are coming to our defense," she told the Minneapolis / St. Paul Business Journal. "We are absolutely loving this."

A reporter from the Milwaukee Business Journal borrowed a crucial element from the "Airplane!" plot for a theory as to why the governor might have misspoken:

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