Skip to main content

We're all counting on you, governor: Dayton boosts Wisconsin 'Airplane!' ads

  • Author:
  • Updated:

Some people may think Gov. Mark Dayton's comments about Wisconsin's "Airplane!" were a little harsh, but the Badger State's tourism department might want to consider writing him a "Thank You" note.

In case you haven't seen them, the trio of ads return "Airplane!" actors Robert Hays and Kareem Abdul-Jabaar to the cockpit, eerily re-creating the look and feel of the 1980 hit comedy – only this time, they're flying dangerously low over Wisconsin and working some of the state's features into familiar bits of dialogue.

Gov. Dayton called the ad campaign "one of the most idiotic things" he's ever seen, and that just delights the Wisconsin Department of Tourism. They say Dayton's remarks have actually increased viewership of the ads, Northland's NewsCenter reports.

"We love Governor Dayton's comments about our ads. It is generating so much publicity and buzz for Wisconsin tourism and thousands of people are watching our ads online because of what he said," Stephanie Klett, Wisconsin secretary of tourism, told the NewsCenter.

Klett indicated there's yet another surprising side effect of Dayton's slam.

"People in Minnesota are coming to our defense," she told the Minneapolis / St. Paul Business Journal. "We are absolutely loving this."

A reporter from the Milwaukee Business Journal borrowed a crucial element from the "Airplane!" plot for a theory as to why the governor might have misspoken:

Next Up

University of minnesota sign

U of M gives some students 50% off meals for September after complaints

Students have complained about an array of issues surrounding dining halls.


Gallery: Sprawling estate near Superior National Forest listed for $2.9M

The property has been in the same family for over 60 years.

Screen Shot 2022-09-27 at 2.51.49 PM

Surgery clinic proposed to replace 111-year-old farmhouse in Eagan

A developer is proposing to transform the remnant farm property.

Hurricane Ian

Why Hurricane Ian could be catastrophic in Florida

Hurricanes are the atmosphere’s biggest show of force and energy, and Hurricane Ian is no exception.


Suspect arrested after man and dog shot on St. Paul's East Side

The shooting happened around 12:45 p.m. Tuesday.


Bemidji police appeal to find missing teenager

Tahlia Poitra was last seen Wednesday.


Crisp & Green owner launches new chain, with 12 MN locations planned

Steele Brands already owns and operates Crisp & Green and Stalk & Spade.


New vendor to open at Rosedale Center food hall

POTLUCK Food Hall offers a rotating collection of local restaurants and food retailers.


Woman charged in drunk driving incident that killed Minnetonka HS alum

Nate Stratton, 20, died from his injuries on Sept. 18.