Skip to main content

What were the best Super Bowl commercials ever?


Minnesota has a few connections to the Super Bowl commercials you'll see Sunday.

KSTP reports that a Eden Prairie man will appear in a Cenex spot during the NFL championship game event, which over the years has been celebrated almost as much for the splashy, high-priced ads as the football. And Minnesota-based General Mills has gotten a lot of media attention for bringing back a biracial family for a Cheerios commercial. A previous Cheerios ad featuring the actors generated controversy, as well as a lot of support.

A little Minnesota egg company was not selected as part of a national Super Bowl ad contest, the winner of which will be featured in an ad during the big game. (Wrenshal-based Locally-Laid Egg Co. leaders still got a nice trip to New York, though.)

All of this again raises a question frequently debated this time of year: What were the best Super Bowl commercials of all time? A few faves that seem to make all-time lists:

Coke's Mean Joe Green (1980)

Pepsi's Cindy Crawford (1992)

E-Trade's Talking Baby (2008)

Snickers' Betty White (2010)

Volkswagen's Darth Vader (2012)

This ad for Sunday's game, released a few days ago by Budweiser and already a YouTube hit, doubles down on cute by featuring the famous Clydesdales – plus a puppy.

To see more ads, the site Super Bowl Commercials groups the spots by year.

A number of teasers have been released for this year's spots (yes, we have previews of commercials now in America), including this ad for pistachios, featuring Stephen Colbert:

Next Up

Screen Shot 2021-12-02 at 7.59.52 AM

More than 2 years after announcing, Duck Donuts finally opens at MOA

The grand opening of the new location took place Wednesday.

unsplash - school girl students

St. Paul is closing 6 schools amid declining enrollment

The board revised the plan after the school communities voiced concerns.

Karl-Anthony Towns

X-rays negative after Karl-Anthony Towns takes scary fall

Towns crashed hard to the ground late in the game Wednesday night.

Minneapolis police

2 more homicides push Minneapolis closer to record set in 1995

The deadly shootings happened on the city's North Side Wednesday night.

Karl-Anthony Towns

KAT sets a franchise record, leaves early in loss to Wizards

Towns fell on his back in the final minutes of a loss in Washington.

Flickr - police lights squad siren - Edward Kimmel

Man shot by police in Forest Lake dies from injuries

It was one of two police shootings in the Twin Cities on the same day, both of which proved fatal.

Dylan Bundy

Report: Twins agree to deal with Dylan Bundy

The Twins signed the right-hander with a lockout imminent.

Flickr - face masks covid pole - Ivan Radic

'Everyone should really be masking up' in public, Malcolm says

The health commissioner said residents have gotten "a little bit lax" with some protective measures.

Byron Buxton

Byron Buxton believes he's the best player in baseball

"Nobody [does] the things that I do. I know that."

unsplash medical marijuana

Edibles coming to Minnesota's medical marijuana program

MDH also announced it will not add anxiety as qualifying condition.

plow, snowplow, snow

Plowable snow possible this weekend in Minnesota

Up to half a foot of snow could fall within the heaviest band.


Super Bowl Ads: The best and worst, 2012

You couldn't escape the Super Bowl and you can't escape the statewide Monday-morning quarterbacking of those oh-so-clever advertisements that we only see once a year.