Skip to main content

It's hard to go even a few miles without seeing Kris Lindahl's stretched-out arms on a roadside billboard around the Twin Cities, and now he's taking the step to trademark the pose.

According to the U.S. Patent and Trademark Office, Kris Lindahl Real Estate filed a trademark request on June 22. The trademark describes Lindahl's famous pose as "a depiction of a human shown from chest up, smiling and looking straight ahead, with arms outstretched slightly higher than perpendicular to the torso and fingers splayed."

The request will be examined by an attorney from the office within six months.  

“We’re excited about applying to register the 'arms out' symbol as a trademark for our real estate and related services. Our big goal here is to protect our brand for our team and our clients," Lindahl said in a statement to Bring Me The News, noting that he wants to make it clear that "this is not about us trying to stop the general public from holding their arms out or doing the pose."

He says his goal is to "prevent consumer confusion and stop industry copycats from trading on our brand." A spokesperson for the company said there have been "several examples" of copycats, but specifics were not provided. 

"The pose has become iconic," Lindahl added. "People see it and instantly associate it with Kris Lindahl Real Estate. It’s a way for agents in our company to market and brand themselves, and it’s a big benefit for the agents that join Kris Lindahl Real Estate and for our customers who benefit from our brand awareness." 

Next Up

Ambulance Hennepin Healthcare

Boy, 14, critical after accidental shooting at Minneapolis apartment

Police say the shooting happened during a gathering at an apartment.

Screen Shot 2022-08-09 at 3.25.49 PM

Charges: Man caused Burnsville building fire because girlfriend was late

The alleged arson fire displaced around 50 residents.

Famous dave granite city

Famous Dave's, Granite City owner sold for $200 million

The owner of Famous Dave's, BBQ Holdings, is based in Minnetonka.

Alanna McLean

Appeal to find missing northern Minnesota woman

Alanna McLean was last seen this past weekend.

image

Minnesota reaches 55 confirmed cases of monkeypox

Nearly 9,000 cases have been confirmed nationwide.

derek chauvin

$1.45M payout for correctional officers prevented from guarding Derek Chauvin

The officers were reportedly ordered to avoid Derek Chauvin while he was in jail.

DSD_6142

Palm Springs residents: Divert the Mississippi to solve our drought problems

Should the southwest have some of the Mississippi River?

Image from iOS (10)

Minneapolis tries to spruce up street barriers with motivational messages

Police said the barriers will be in place through the beginning of the fall.

BearTracks3

MnDOT debuts driverless shuttle in White Bear Lake

This is one of several self-driving pilot programs MnDOT is working on.

snow

Farmer almanacs release their 2022-23 winter forecasts for MN

November is right around the corner and one of the almanacs figures it'll be a cold and snowy month.

Related

Screen Shot 2020-01-02 at 7.54.07 AM

Kris Lindahl launches Monique Baugh GoFundMe, as horrific details emerge of killing

The 28-year-old was found slain in an alleyway in north Minneapolis.

Screen Shot 2022-07-20 at 10.37.20 AM

Life Time proposes 'iconic' 32-story luxury apartment building in Edina

It would be one of the tallest buildings in Minnesota outside of Minneapolis and St. Paul.

Screen Shot 2020-01-02 at 7.54.07 AM

Victim of New Year's Eve shooting ID'd as realtor, mom-of-two

The 28-year-old was killed in an alley on Tuesday evening.

KDWB billboard San Francisco

MN radio station taunts 49ers with billboards in San Francisco

Kris Lindahl did something similar before the NFC title game in January 2018.

Screen Shot 2019-09-19 at 11.07.32 AM

Chicago announcer bothered by Rosario's 'pose' on non-HR

We've reviewed the play. Rosario didn't pose.

Kris Humphries

Kris Humphries retires, opens up about Kardashian divorce

Humphries is an all-time great in Minnesota basketball.