Skip to main content

A once-popular toy store is set on making a comeback — this time, with the help of Macy's.

WHP Global and Macy's announced a partnership this week that will attempt to open a Toys "R" Us section inside every Macy's in the United States before the holiday shopping season in 2022. The rollout will begin at the end of July and go through Oct. 15, according to a release. 

The in-store shops, ranging from 1,000 to 10,000 square feet, will first open at flagship Macy's locations, including Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York City, San Francisco and San Jose. 

“Macy’s cannot wait to bring the Toys 'R' Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. "We hope Toys 'R' Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys 'R' Us has been incredible and our toy business has seen tremendous growth.”

The in-store setups will include colorful fixtures mimicking past stores with hands-on demonstration tables "for customers to interact with various toy assortments." In addition, the shops will include a life-size "Geoffrey on a Bench" photo opportunity with families. Geoffrey the Giraffe is the longtime mascot of Toys "R" Us.

Toys and products from the store have remained available on online since 2018. The relaunch of the new website in 2018 was done in partnership with Target.

The toy store had been a global leader in the toy category for over 70 years before the company faced financial hardships, leading to the brand filing for bankruptcy and closing all of its stores in 2017. 

Next Up

Mystic Lake

Charges: Man attacked Mystic Lake security with 2x4

A chaotic scene unfolded after the man approached the bell stand late Friday.


SWAT presence in Eagan neighborhood Tuesday morning

There's a developing story out of Eagan.


Comedian claims hotel bed bug ruined his Twin Cities visit

The Hilton Garden Inn in downtown Minneapolis states otherwise.

Lindahl lawsuit

Kris Lindahl suing realtor, accusing him of copying arms out pose

The real estate agent is accused of breach of contract and copyright infringement.

Screen Shot 2022-08-16 at 8.44.12 AM

Pair wanted for questioning for assault, property crimes in Hugo

Surveillance footage was released by the Washington County Sheriff's Office.

Screen Shot 2022-08-11 at 2.49.44 PM

15,000 Minnesota nurses 'overwhelmingly' authorize strike

Overworked and underpaid, the Minnesota Nurses Association is ready to strike.

School dinners lunch

Minnesota to offer free school meals to 90,000 extra students

Gov. Tim Walz, who is facing re-election in November, announced the measure on Monday.


Minneapolis man dies from injuries days after motorcycle pileup

The 69-year-old died after four days at Regions Hospital.

Sebastion Wolbersen-O’Hara

Police: 15-year-old missing from home north of Twin Cities

Authorities say he may be headed to the metro.


Foundation, the building, the win

Identifying Value Plus Catalysts helps your financial strategy and foundation


Could Toys 'R' Us be about to close more stores?

Bloomberg reports the beleaguered retailer is considering at least 100 closures.

Toys R Us to open pop-up shop in Macy's stores, including MOA

Macy's at the Mall of America in Bloomington will be among the 24 Macy's stores across the country to offer a Toys R Us Express-branded department during the upcoming holiday season, according to a company news release. The pop-up toy shops will be open from Oct. 15 to Jan. 15 and offer an assortment of dolls, action figures and puzzles.

Update: Toys R Us files for bankruptcy protection

The company says its stores will operate 'as usual.'

Toys 'R' Us to close or sell all of its stores

The company filed for bankruptcy in September.

Toys 'R' Us is preparing to close all its U.S. stores, reports say

The toy chain has been circling the drain for years.