Starting in October, 25 Target stores across the U.S. will be the testing ground for a new collaboration between the retail giant and Disney.
The two companies announced at the Disney 23 (D23) expo on Sunday that Disney will be the first company to get their own "shop-within-a-shop" in Target stores.
The new shops will start appearing in October, with 25 stores nationally selected for the first wave. One of these is in Minnesota: the Maple Grove North store at 15300 Grove Circle N.
This will be followed by another 40 Disney stores that will open in Targets by October 2020. The locations of these haven't been revealed yet.
Disney and Target are already close collaborators, with Target being one of its major partners for the launch of toy lines connected to Disney-owned franchises including the Marvel Cinematic Universe (MCU), "Star Wars," and Pixar movies including "Toy Story" and "Frozen."
Target is arguably the most prominent toy retailer in the country now, moving quickly to fill the void left following the bankruptcy of Toys "R" Us.
So what to expect from the Disney stores at Target? The retailer says it'll comprise more than 450 items including toys, games, apparel and accessories, of which more than 100 will only have been previously available at Disney stores themselves.
Currently Minnesota only has 2 Disney stores, at the Mall of America and the Ridgedale Center.
"Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, Classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection," Target said.
The shop will be complete with "muisc, interactive displays, photo ops and a seating area where families can watch Disney movie clips."
Prices at the store will range from $2 to $200.