The 93X "Half-Assed Morning Show" has a new team member: Dana Wessel, formerly a co-host of the morning show on the now-defunct Go 96.3 alternative rock radio station.
"I’ve gotten to know Nick & [Josh] really well the past few months and we instantly hit it off. Thrilled I get to keep doing morning radio in my hometown on a station/show I listened to growing up," Wessel announced.
Cumulus Media issued a release saying Wessel will be the executive producer of the show.
"A popular fixture on Twin Cities radio, Wessel’s 15-year radio career includes roles as producer, on-air host and sportswriter at stations including KFAN, AM-1500/KSTP-AM, and Go 96.3, where he was most recently morning show host."
Wessel comes to 93X (93.7 FM) after years as the morning show host alongside Ben Holsen at alternative station Go 96.3. Wessel and Holsen were laid off last summer, with the Pohlad family later selling Go 96.3 and hip-hop station Go 95.3 to a Christian broadcast group, resulting in layoffs of all radio-related employees.
It's a change of direction and a signal of optimism in the radio industry, which less than a year ago was hammered by advertising declines as the coronavirus pandemic roared.
93X was among the stations hit hard, with members of the morning show intermittently furloughed.
"Gotta do what you gotta do to ease the blow," said host Nick Born last April, with longtime co-host Josh Bitney saying they were "still very lucky because the alternative is a bunch of people getting fired."
Wessel can now be heard along with Nick, Josh, Ashley and Wappel on the 93X morning show every weekday from 5:40 a.m. to 9 a.m.