Listeners who tuned in to the Twin Cities' only radio station aimed at the LGBTQ community heard something unusual on Monday: sports talk.
It turns out, 96.7FM Pride Radio has abruptly changed, with little or no prior warning, and it is now the home of another sports talk station, KFAN Plus.
The new station features a mixture of "local and national sports news" but most of the main hosts appear to be nationally syndicated, including Colin Cowherd, Dan Patrick and Clay Travis.
Both Pride Radio and KFAN are owned by iHeart Radio, which explained the decision to CityPages thus: "Sports fans in Minneapolis are very passionate and loyal, and we believe KFAN Plus will resonate well with our listeners."
It will also soon launch on HD radio at 101.3-HD2, it told its Facebook followers.
Pride Radio fans were less than happy about the news, with one commenter on Facebook summing it best with the following comment: "Waaaaah!!!! My radio just slapped me in the face! Where did the music go?!"
"This station is loved by the community here," another wrote. "It was extremely upsetting and disappointing to wake up to it suddenly being on-air [sic]."