A Surly Brewing hat popped up in a really unexpected place – Roger Stone's press conference

The brewery tracked down the hat wearer, and offered him free swag.
Publish date:

There's no such thing as bad publicity, right?

That's a question Surly Brewing in Minneapolis was faced with on Friday when one of its branded hats showed up on national TV in a rather unexpected location.

That would be outside a Florida courthouse where Roger Stone, a former advisor to President Trump, gave an impromptu press conference after posting bail following his arrest early Friday morning in connection with the Robert Mueller special counsel investigation.

Sure enough, making an appearance on camera was the distinctive Surly logo, with the wearer sporting the cap back-to-front so the branding was facing the TV cameras.

It didn't take long before the brewery noticed it.

In terms of publicity, it's pretty darn good considering every network in the country broadcast Stone's presser, and the Surly wearer was front and center.

To thank him for his commitment to its beer, Surly utilized the power of social media to track the wearer down in order to "send him some swag."

The internet obliged, as it tends to do this these viral situations.

Next Up


State Patrol investigating fatal crash near Duluth

The crash was reported around 6:15 a.m. Wednesday.

eden prairie police squad car

Carjacking reported outside shopping center in Eden Prairie

One of the suspects reportedly displayed a weapon.

court gavel

8 people charged in Medicaid fraud scheme totaling $860K

Collectively, they're charged with 46 counts of felony theft.


Minnesota gets mixed grades on its tobacco report card

In Minnesota, the economic cost due to smoking is $2.519 million with 5,910 deaths per year attributed to smoking.

Hardy Wills-Traxler

Charges: Man stabbed his father, set his home on fire

The 25-year-old has been charged with second-degree murder and first-degree arson.

Impound lot

Crowded impound lot raises COVID concerns after Minneapolis snow emergency

A vehicle owner complains about the tightly-packed impound lot following the weekend's snow.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Wednesday, Jan. 27

The latest update from the state health department.


Charges: Bar owner, employee served underage drinkers during shutdown

The bar hosted 20-30 people on Dec. 4, 2020, charges say.

police lights

Driver wearing bulletproof vest strikes pedestrian in Rochester

The 21-year-old claimed the vest keeps him warm, according to police.


Surly Darkness Day is moving ... to Wisconsin

The Minnesota brewery is crossing the border to expand the event.

Gallery: Sylvan Esso wow sold out crowd at Surly Brewing

The electric-pop duo played at the Surly Festival Field.

Surly's upstairs pizza joint is opening in a few weeks

The destination brewery will re-open its second floor later this month.

So long, fine dining: Surly Brewing is getting into pizza

The upper level of Surly's destination brewery is being transformed into a pizza spot.

Surly suspends its annual Darkness Day festival ... until the law changes

The Northeast brewery has said the 2020 celebration will not be going ahead.

The Hold Steady confirmed as Surly Fest headliners

The band last played here at The Replacements reunion show.

Surly Brewing

Facing aluminum can shortage, Surly unveils solution: 'Cantyhose'

The brewery came up with a creative way to repurpose unused cans.