ALDI is expanding its presence in Minnesota once again, this time in Richfield.
On Thursday, August 15, the discount grocery chain will hold a grand opening and ribbon-cutting ceremony for the new store there.
According to a news release from the German chain, the festivities will include a "Golden Ticket giveaway," in which the first 100 customers through the doors will receive gift cards (in past giveaways, the cards have had values of up to $100).
Shoppers will also be able to enter a sweepstakes for a chance to win a year’s supply of ALDI produce.
The chain says the new store is part of an "aggressive national growth and remodel plan" to expand to 2,500 stores nationwide by the end of 2022; currently, there are more than 1,900 stores in 36 U.S. states.
The company has invested $3.4 billion in the expansion.
Described by CNN Business as "brutally efficient," ALDI has established itself as a force to be reckoned with in the U.S. over the last few years.
As the network notes, the "no-frills" chain is thriving while most American grocery companies struggle, thanks to their uniquely stripped-down and simple business model:
New customers may be jolted at first by the experience of shopping at an Aldi, which expects its customers to endure a number of minor inconveniences not typical at other American grocery stores. Shoppers need a quarter to rent a shopping cart. Plastic and paper bags are available only for a fee. And at checkout, cashiers hurry shoppers away, expecting them to bag their own groceries in a separate location away from the cash register.
There are now dozens of ALDI stores throughout Minnesota.
The new Richfield location is at 860 W. 78th St.; the grand opening will happen at 8:30 a.m. Thursday.