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Amazon announces Prime Day 2018 expanding to 36 hours

More than 40 million orders were placed on Prime Day last year.

This year's annual Amazon Prime Day has been set for July 16, Amazon announced Tuesday, noting that this year's Prime Day will expand from 30 to 36 hours. 

It all starts Monday, July 16 at 2 p.m. and runs all day July 17. 

As always, Prime Day features over a million deals on TVs, smart home devices, kitchen supplies, toys, clothing, furniture, appliances and more, in addition to select deals on Whole Foods Market groceries. 

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"New this year, members can shop exclusive Prime Day Launches from hundreds of brands worldwide, enjoy exclusive savings at Whole Foods Market and experience surprise entertainment events unboxed from giant Smile boxes in major cities. More than 100 million paid Prime members around the world will find our best Prime Day celebration yet," said Jeff Wilke, Amazon CEO Worldwide Consumer.

The Smile boxes Wilke referred to are essentially yet-to-be-announced events that are taking place in cities around the world, of which Prime members will have the chance to purchase discounted tickets. 

The first unboxing event will be in Brooklyn, New York on July 11. You can click here for details on how to watch the unboxing live.

Amazon is already offering some pretty sweet deals leading up to Prime Day. Today (Tuesday, July 3) they have the following offers: 

  • $100 for an Echo Show
  • 50 percent off Prime Video, DVDs and Blu-Ray
  • $0.99 for four months of Amazon Music Unlimited
  • Twitch Prime is free and is giving away video games daily through July 18
  • Three months of a subscription to Audible for $4.95 a month (65 percent off)

More than 40 million orders were placed on Prime Day in 2017, Amazon says. 

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