Amid wing shortage, chicken chain Wingstop launches new chicken thigh meals menu

Wingstop's new "Thighstop" campaign kicked off this week.
Author:
Publish date:

Wingstop is known for its wings. So what happens when prices for the popular menu item surge amid a national wing shortage? They hawk thighs instead.

Wingstop, which locations in Roseville and Brooklyn Center, launched a new online brand called Thighstop this week. The goal is to get customers – who are both familiar and quite satisfied with wings – to give chicken thighs a chance.

A bevy of thigh packs, meals and combos are now available for pick-up at Wingstop location, or via DoorDash delivery. You can check out the menu at Thighstop.com.

Thighstop is offering regular bone-in thighs, as well as a boneless option, with all 11 of the chain's well-known flavor options available.

Economics are driving this thigh shift. As Wingstop CEO Charlie Morrison told CNN Business, the wholesale price of wings one year ago was 98 cents a pound. It's skyrocketed to $3.22 now.

Chicken thighs, he said, are about half the price.

But are they good? Here's Dennis Lee for The Takeout, on why people should give thighs a chance:

"While they may not have the same generous skin to meat ratio as a wing, thighs reward you with tender, juicy, and rich meat that’s usually pretty hard to overcook. In my mind, wings are better for a snack or as an option on a table full of finger food, while thighs position themselves as more of a meal."

Menu prices for thigh and wing meals from Thigh/Wingstop seem comparable. A bone-in thighs meal for two is $17.99, and comes with eight crispy chicken thighs (you pick two flavors), large fries and two dips.

The 15-piece chicken wing meal for two on the regular Wingstop menu is $22.59 for the classic, bone-in wing, and comes with 15 wings (you pick two flavors), large fries or veggie sticks, two dips and two 20-ounce drinks.

Next Up

Screen Shot 2021-07-30 at 10.55.37 AM

Bespoke office space for changing times, courtesy of Redbrick Commercial Real Estate

Redbrick Commercial Real Estate specializes in innovative and sustainable office spaces.

coronavirus, covid-19, icu

MN up to 45 counties with high or substantial COVID-19 transmission

Delta is leading to more cases – and more severe cases – involving children in other states.

Screen Shot 2021-05-23 at 9.08.48 AM

University of St. Thomas latest to require vaccines for students, staff

The college had previously offered incentives to get vaccinated, but is now mandating them.

Pixabay - crowd park outdoors CROP

New forecast predicts more than 4 million Twin Cities residents by 2050

The Met Council believes job opportunities will also steadily grow.

Mike Zimmer

Zimmer on unvaccinated players: 'Some of the things they've read are just, woof, out there'

The coach says he's doesn't understand why some players won't get vaccinated.

Ramsey County - Karina Her booking photo crop 2

Charges: St. Paul woman killed ex-husband, buried him in her back yard

A woman is accused of fatally shooting her ex-husband and burying him in the yard.

Screen Shot 2021-08-02 at 8.02.46 AM

Riverview Cafe in south Minneapolis closes, plans to 'reassess' its future

The cafe and wine bar was open in the Longfellow neighborhood for 23 years.

Pixabay - camp food fire

Bear sightings prompt food storage mandate up north

Visitors to the forest and BWCAW will be required to 'properly' store their food.

covid, vaccine

Here is Minnesota's COVID-19 update for Monday, August 2

The delta variant has been leading to higher case counts and hospitalizations in Minnesota.

Bloomington Walmart

Customers reportedly flee after scare inside Bloomington Walmart

People ran believing it was gunshots, but police say it was actually fireworks.

Racket website screengrab aug 2

New alt news site from former City Pages editors launches this month

Racket will be supported through a reader subscription model.

Related

Roast chicken

For The Week: Meal ideas using rotisserie or roast chickens

Bring Me The News food writer Lindsay Guentzel has top tips for chicken dishes.

Buffalo Wild Wings is testing its new quick-serve format in MN

These express locations won't follow the standard "sit down and eat/drink while watching sports for a few hours" model.

Buffalo Wild Wings is testing its new quick-serve format in MN

These express locations won't follow the standard "sit down and eat/drink while watching sports for a few hours" model.

Lou Nanne's steakhouse has a new name and revamped menu

Customers wanted something more casual, apparently.

An NFL player got a deep-fried chicken head at Buffalo Wild Wings

It appears to be the deep-fried head of a chicken.

Flickr - SPAM sliced

Rosedale Center's food hall lines up 2-month SPAM celebration

5 of the vendors will offer SPAM specialty items for a limited time.