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Amid wing shortage, chicken chain Wingstop launches new chicken thigh meals menu

Wingstop's new "Thighstop" campaign kicked off this week.

Wingstop is known for its wings. So what happens when prices for the popular menu item surge amid a national wing shortage? They hawk thighs instead.

Wingstop, which locations in Roseville and Brooklyn Center, launched a new online brand called Thighstop this week. The goal is to get customers – who are both familiar and quite satisfied with wings – to give chicken thighs a chance.

A bevy of thigh packs, meals and combos are now available for pick-up at Wingstop location, or via DoorDash delivery. You can check out the menu at

Thighstop is offering regular bone-in thighs, as well as a boneless option, with all 11 of the chain's well-known flavor options available.

Economics are driving this thigh shift. As Wingstop CEO Charlie Morrison told CNN Business, the wholesale price of wings one year ago was 98 cents a pound. It's skyrocketed to $3.22 now.

Chicken thighs, he said, are about half the price.

But are they good? Here's Dennis Lee for The Takeout, on why people should give thighs a chance:

"While they may not have the same generous skin to meat ratio as a wing, thighs reward you with tender, juicy, and rich meat that’s usually pretty hard to overcook. In my mind, wings are better for a snack or as an option on a table full of finger food, while thighs position themselves as more of a meal."

Menu prices for thigh and wing meals from Thigh/Wingstop seem comparable. A bone-in thighs meal for two is $17.99, and comes with eight crispy chicken thighs (you pick two flavors), large fries and two dips.

The 15-piece chicken wing meal for two on the regular Wingstop menu is $22.59 for the classic, bone-in wing, and comes with 15 wings (you pick two flavors), large fries or veggie sticks, two dips and two 20-ounce drinks.

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