New subscribers to the streaming service DirecTV NOW will have to pay more after a price hike.
Cordcutters news reports that its owner AT&T has changed the lineup for its streaming platforms, and is charging an extra $10 per month as a result.
DirecTV NOW's cheapest package will now cost $50-a-month, making it more expensive than the basic packages offered by rival streaming services like Sling TV, Hulu with Live TV, PlayStation Vue, and YouTube TV.
Several channels have been removed from the DirecTV NOW packages, The Verge notes, which includes AMC, BBC America, HGTV, Nickelodeon, Comedy Central and Discovery.
But in a sweetener for customers, DirecTV NOW will be the only streaming package that includes HBO without charging an extra subscription, coming a month ahead of the final season of "Game of Thrones."
Its expanded package, MAX, will cost $70-a-month and includes Cinemax.
For now at least, existing subscribers will still be able to keep their existing channel package at no extra cost, but they'll lose it forever if they upgrade to the new package or cancel and come back.