A waffle house that made its name on the streets of New York City has selected Minnesota for its first location outside the Big Apple.
Wafels & Dinges, which has a dozen food truck and kiosk locations scattered across Manhattan, will land at the Mall of America later this year.
It'll open its new space on Level 3, West, serving up its own version of "Liège style" Belgian waffles.
It was founded by Belgian native Thomas DeGeest, and Venezuelan Rossanna Figuera, who are partners in both marriage and business.
DeGeest quit his six-figure job at IBM to start selling waffles from a 1968 Chevy truck on the streets of New York in 2007, and was joined full-time by his wife, a former diplomat to the UN and banker, in 2012.
Their reputation grew, and claim to make "the most authentic Belgian waffle on this side of the Atlantic."
"At Wafels & Dinges we serve the 'other' Belgian waffle, the one my sneaky Belgian country mates kept secret from the world. It’s packed with sugar pearls, imported and made from Belgian beets, that burst into irresistible caramelized flavors and a subtle touch of vanilla aromas," DeGeest said in a press release.
"Our waffles are made out of dough, and not out of batter. These are the real Belgian deal."
Diners will be able to build their own waffle by adding toppings including strawberries, Belgian chocolate fudge, maple syrup, cream and speculoos – which is Belgian gingerbread cookie butter and is every bit as delicious as it sounds.
Figuera meanwhile says that the Mall of America holds a special place in her heart, as she used to visit with her family when she was a child.
"I have the fondest memories of visiting Mall of America as a kid during our family vacations," she said. "It was always the most anticipated day of the journey, so much fun, variety and great food!"