There's something familiar about Best Buy's new logo...

Dilly dilly!
Publish date:

A shout out to Fast Co. Design, who put their finger on what was so familiar about Best Buy's new logo.

The Richfield-based retailer on Wednesday launched a new logo that relegates the distinctive "yellow tag" to a piece of punctuation to the right of a refreshed font.

But Fast Co., a design innovation and business website, noticed some striking similarities between Best Buy's new logo and that of Bud Light's latest incarnation.

The Verge also noticed the similarity.

Bud Light debuted its current logo in late 2015, with Slate reporting its new can design was more akin to a craft beer.

Does that mean Best Buy is also trying to subtly appeal to the younger, hipper generation?

Today's Top Story

– 2-headed deer found in Minnesota is unique to human history.

– NEW: Follow Bring Me The News on Flipboard.

Not likely, Fast Co. notes that the shrinking of the the yellow tag more likely signals Best Buy's shift away from presenting itself as the "value" option – something increasingly more difficult to do thanks to the likes of Amazon.

Instead, the blue background that features in several of its various logo incarnations is a nod to the store's "Blue Shirts" employees.

It comes as the company launches a marketing strategy that highlights its workers' tech expertise as what differentiates it from the competition.

Next Up