Like taking candy from a baby, Caribou Coffee is going to take money from your bank accounts with a new marketing effort blending football and coffee.
Beginning this Thursday, Aug. 2, all Caribou Coffee locations Minnesota will have a new "Vikings Blend" for sale. It'll also be available on Caribou Coffee's website and in most Minnesota grocery stores.
It's a limited release that the coffee maker describes as a medium blend roast with "a combination of cinnamon, nutty and cherry notes."
The new blend comes in 10-ounce bags, with K-Cup packages available starting in September.
Ten percent of all proceeds from the Vikings Blend will be donated to the University of Minnesota Masonic Children's Hospital.