Caribou Coffee worker goes viral as he removes non-COVID-friendly cup sleeves

The video has over one million views on TikTok.
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Screen Shot 2020-05-19 at 5.01.05 PM

A Caribou Coffee worker in Minnesota has gone viral with a video of him removing coffee cup sleeves with copy that no longer fits today's world. 

"They have cute, outdoorsy, nature phrases, very on-brand for us," shift supervisor Michael Reinhardt says in the video before deadpanning: "But I have to go and remove every fourth one, because they printed them, the words, 'fight the urge to remain indoors.'" 

The video, which has over 1.2 million views on TikTok, got an extra boost on Twitter from Dave Jorgensen, who runs the Washington Post's TikTok. 

Encouraging people to "fight the urge" to stay inside is apt advice for Minnesotans, especially in winter. But it isn't "on point with the heroic efforts that are being made to contain the coronavirus," said Caribou spokesperson Katie Welch Len.

She confirmed the company has asked employees to "go through and sort out materials" that were made before the pandemic and no longer fit. 

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Many companies have found themselves in a similar spot: Kentucky Fried Chicken has stopped using its "finger lickin' good" slogan, and canceled its commercial in Britain that showed people eating and licking their fingers.

Hershey pulled two spots showing people hugging, and Geico halted a spot about a "perfect high five," trade publication AdAge reports

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