A day after Serena Williams spoke to employees in the Twin Cities, Target had more celebrities in stock on Thursday.
Target workers have become used to a surprise or two when they pack into Target Center for the company's annual employee meeting, and yesterday's was no different as celebrity power couple Chrissy Teigen and John Legend took to the stage.
Target announced that Teigen was the latest addition to its growing line of exclusive brands, with the model and cookbook author launching a new line of kitchen and tabletop products in Target stores in time for the holiday season.
"I'm a team Target member!" Teigen exclaimed on Twitter.
The "Cravings by Chrissy Teigen" line includes cast iron Dutch ovens, serving dishes, cutlery, glassware and pitchers that are "perfect for entertaining family and friends in A-list style."
It will comprise more than 40 items ranging in price from $4 for glasses to $140 for a 12-piece cookware set.
The collection will hit the stores and Target.com on September 30.
It marks a homecoming of sorts for Teigen, who before becoming one of the country's most famous models landed her first swimsuit campaign with Target.
"I think it was used in Target’s weekly ads, but I’ve actually never seen the photo!" she said on Thursday.
It's the latest celebrity deal Target has struck, with the retail giant in the past couple of years also collaborated with HGTV stars Chip and Joanna Gaines and designer Victoria Beckham.
The couple's appearance buoyed an already positive annual meeting, with Target confident of a successful holiday period, building on the back of some already excellent financial results this year.
"We’re making Target even better, getting our swagger back and re-igniting the magic of the Target brand," "Chief Marketing Officer Rick Gomez told the audience. "I believe we’re the best we've ever been!”
The company revealed it will be taking on 120,000 seasonal workers for the holiday season, 20,000 more than last year, who will be paid at least $12-an-hour.