Christian music broadcaster revealed as buyers of Go Radio

Educational Media Foundation. operates the K-Love brand, which has a presence already in the Twin Cities.
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The buyers of the soon-to-be-sold Go 96.3 and 95.3 radio stations is the Christian music broadcaster known as the Educational Media Foundation.

Sources have told BMTN that EMF, which owns the K-Love brand, will take over the two Twin Cities stations having bought Go Media from Northern Lights Broadcasting, a subsidiary of the Pohlad Companies.

The curtain will come down on alternative station Go 96.3 (KQGO) and Go 95.3 (KZGO) at the end of the year, BMTN understands.

And Radio Insight is reporting they will be replaced by EMF's Air1 and K-Love networks.

K-Love currently operates on 99.9 FM in Minneapolis, while Air1 can be found on 92.9 FM.

Pohlad Companies, via Northern Lights Broadcasting, had owned the 96.3 station since 2007, with the station going through various incarnations until launching as Go 96.3 in 2015.

It added modern hip-hop station Go 95.3 a year later, after the pandemic hit the station began making a series of cuts, including morning show hosts Ben Holsen and Dana Wessel.

Radio job losses this year in the Twin Cities

In January, numerous employees were laid off at the iHeartMedia cluster of stations that operated out of St. Louis Park. Mollie Kendrick and Brent Barkley, the co-host and producer, respectively, of the Cities 97.1 morning show, were among those let go, in addition to voices on KDWB, K102 and KTLK.

In May, there were significant layoffs at SKOR North, MyTalk and KS95. Those job cuts were the result of the coronavirus-related economic slump, which at the time of the Hubbard Broadcasting cuts saw nearly 600,000 Minnesotans applying for unemployment insurance.

The morning show team at 93X were among the employees at the Cumulus branch of stations to face staggered furloughs to help avoid significant job losses, and MPR also saw major cuts.

Last month, Steve "Steve-O" LaTart, the executive producer of KWDB's morning show with Dave Ryan, was let go, as was Cities 97.1 morning show host Hunter Quinn.  

Note: Bring Me The News was formerly owned by Go Media. 

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