Coldwell Banker Burnet announces name change, replacing the 'Burnet'

It'll now be known as Coldwell Banker Realty.
Publish date:

One of the most well-known real estate companies in Minnesota, Coldwell Banker Burnet, is undergoing a name change.

It was announced on Monday that the Minnesota and Wisconsin operations of Coldwell Banker Real Estate LLC will now be known as Coldwell Banker Realty.

The change will be enacted at all 24 of its real estate offices across Minnesota and Wisconsin.

The name change is the result of a wider rebranding effort by the parent company, which saw it launch this past September its new "North Star" logo.

Screen Shot 2020-03-02 at 3.10.33 PM

It means the shedding of the "Burnet" name, which has been in place since Ralph Burnet sold his real estate company to New Jersey-based National Realty in 1998 – creating Coldwell Banker Burnet in the process.

Burnet, who started Burnet Realty in 1973 and became one of Minnesota's most successful real estate moguls, and retired as the chairman of Coldwell Banker Burnet in 2017.

Looking to buy or sell? Check out our directory of real estate agents

"This rebranding is the perfect opportunity to identify Coldwell Banker offices in our local communities as one significant presence across the real estate markets in the Minneapolis/St. Paul metro area, Western Wisconsin, Rochester, St. Cloud and beyond," said Matt Baker, president of Coldwell Banker Realty in Minnesota and Wisconsin, in a statement.

"The Coldwell Banker North Star is a refreshed look and feel, but it also symbolizes the guiding light welcoming home sales associates who want an unparalleled level of support and technology in order to thrive.

"For home buyers and sellers, it represents the absolute pinnacle of service we’re dedicated to providing."

Coldwell's Minnesota operations will now align with the wider company's presence in every major metro market in the country.

The company also claims it'll allow the Minnesota and Wisconsin group to "better harness talent, eliminate operational inefficiencies, and efficiently integrate marketing, products and services for the benefit of sales associates, clients and consumers."

"Our local operating company wouldn’t be the powerhouse it is today without the vision, dedication and leadership of company founder, Ralph Burnet. We thank Ralph for implementing strong company values which will help us to continue thriving under the Coldwell Banker Realty name,” Baker said.

Next Up

soda pop

MDH finds 'troubling' trend in how many sugary drinks students are consuming

Nearly half of students have a sugary drink a day. Health officials recommend limiting it to one per week or fewer.

Rent, mortgage, house, key, door

Minnesotans have till Dec. 7 to apply for housing assistance

Gov. Tim Walz and Lt. Gov. Penny Flanagan issued a press release urging Minnesotans behind on bills to apply


Dec. 4 COVID-19 update: 61 deaths, hospitalizations drop day-over-day

The update includes new data on cases, deaths, positivity rates and hospitalizations.

Kevin Nokels

Mystery over Duluth hospital CEO's sudden departure

Kevin Nokels stepped down this week, after less than 18 months in the role.

lola missing dog

1 dog still missing after woman's vehicle was stolen in Minneapolis

The woman was dropping her daughter off at daycare when someone stole her car with her two dogs inside.

Zachary Robinson

St. Paul man pleads guilty to murder of woman pregnant with his child

The 27-year-old will spend the next five decades in prison.

fire, firefighter

Fire at southern Minnesota farm kills 2,000 pigs

The fire started around 8 a.m. Thursday.

Minnesota Sex Offender Program Moose Lake

Man at Moose Lake sex offender facility dies from COVID-19

It's the first COVID-related death of anyone in Minnesota's sex offender program.

Chris Hovan

Charges: Ex-Viking Chris Hovan drove drunk with child in the vehicle

His blood-alcohol concentration was more than three times the legal limit, charges say.

Gov. Tim Walz

Gov. Tim Walz to address Minnesotans about COVID-19 on Friday

The number of COVID-19 cases at long-term care facilities have been increasing after outbreaks at the facilities slowed 'significantly' over the summer.


House for sale

Twin Cities median home price hits record $280,000 in 2019

The Minneapolis Area Association of Realtors has issued its annual report.

House for sale

Zillow to start buying homes directly from sellers in Twin Cities

The Twin Cities becomes the 10th metro where Zillow has launched its buying service.

Gallery: Garrison Keillor's mansion is on market again, after another price cut

The former MPR host has long moved out of the Summit Avenue property.


Gallery: Wayzata home brought back from brink of destruction

It was slated to be torn down at the height of the housing crisis.

Nicollet Mall

People are not 'fleeing' Minneapolis, real estate data shows

While it's been a tumultuous year for the city, demand to live in it is still strong.

House for sale

Twin Cities housing market offering mixed blessings for buyers, sellers

It's good for those moving up the ladder, less so for those getting on.

House for sale

MN house prices rising despite pandemic, though pending sales are tumbling

The coronavirus crisis is having an impact on the real estate market, just not house prices.