TV and internet giant Comcast has announced it will be opening six new stores in the Twin Cities.
The company says it is investing $1.5 million to open the new Xfinity stores in Coon Rapids, Brooklyn Center, Maple Grove, Blaine, Vadnais Heights and West St. Paul.
It will almost double the company's retail presence in the metro area, bringing its total number of stores to 14.
The first of the new stores, in Coon Rapids and Brooklyn Center, are already open but wll have their official launches on Feb. 5 and Feb. 13 respectively, with the rest following later this year.
The company says it's part of a wider transformation of its store network that is designed to help customers "explore, learn and interact directly with the latest Xfinity products and services."
Each store will be between 1,800 and 2,200 square foot, and feature hands-on displays and "comfortable sweating areas" where customers can try out Xfinity products.
"These stores are designed to give customers an awesome experience,” said J.D. Keller, regional senior vice president, Comcast Twin Cities Region.
"They are all about providing the best possible service to our customers, as well as giving all consumers a chance to explore our Xfinity products and services firsthand and check out our latest technology in an interactive environment."