Duluth Trading's new Mall of America store only sells men's underwear

The quirky concept store opened on Thursday.
Author:
Updated:
Original:
DTC Museum of Man Mall Entrance Front View

The Mall of America finally has the store that the world has been clamoring for: one dedicated solely to men's underwear.

Move over Victoria's Secret, step aside Soma, Duluth Trading is venturing where few have derriered (sorry) in opening a brand-spanking (sorry) new concept store dedicated to briefs, jocks and boxers.

The celebrated Duluth clothing company has finally cracked (sorry) into the biggest mall in the Midwest, an achievement to which many retailers ass-pire (sorry).

With the retailer already having a full-sized store in Bloomington, the 1,700-square-foot space at the MOA has given it the opportunity to think outside the boxer (sorry).

Their underwear is already known for its cheeky (sorry) brand names, such as its flagship "Buck Naked Underwear."

And the store is so much more than just underwear, with the interspersed with exhibits that form part of The Museum of Man Area.

This museum, Duluth Trading says, is dedicated to the "leaps, bounds and triumphs Duluth has championed in its relentless crusade for advancing ingenious underwear innovation."

"We've been obsessed with advancing underwear comfort for the working man since we first introduced Buck Naked Underwear almost 10 years ago," said Ricker Schlecht, Vice President of Product Development and Creative, Duluth Trading.

"The Museum of Man Area celebrates all the breakthroughs we've had and all the pinching, chafing and overheating we've solved over time. Oh yeah, and there's a giant rooster – I'm speaking literally, not figuratively."

The store celebrated its grand opening (erm...) on Thursday.

Sign up: Subscribe to our BREAKING NEWS newsletters

Next Up

coronavirus, SARS-CoV-2

Minnesota confirms America's 1st case of Brazil P.1 COVID strain

The strain was found in a Twin Cities metro resident who recently traveled to Brazil.

classroom

Gov. Walz announces education plan aimed at eliminating disparities

The plan covers seven categories, including closing the racial education gap and improving opportunities in rural Minnesota

Tax forms

Charges: Otsego cleaning business underreported sales

An Otsego woman is accused of owing more than $20,500 in sales tax, penalties and interest.

Screen Shot 2020-04-17 at 2.58.26 PM

Walz gives vaccine providers 3-day, 7-day deadlines to use doses

Those that don't use their allocation will be given less in the future.

purse

Border officers seize more than $550K in counterfeit designer goods

The shipments of fake goods were seized on Jan. 22.

Landfill plastic bags

4 Twin Cities landfills seek to expand capacity

This comes as the area's waste-to-energy facilities are operating at capacity.

Marcus Carr

3 of 10 finalists for NCAA's top point guard award have MN ties

Not a bad way to represent the State of... Basketball?

Justice, court

Minnesota grants unconditional pardon to grandmother facing deportation

Gov. Tim Walz says it's the first full pardon granted by the state in 35 years.

covid-19, vaccine

Minnesota changes vaccine appointment process, here's what to know

Walz also announced plans for a mass vaccination event at Xcel Energy Center.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Monday, Jan. 25

The latest figures from MDH have been released.

covid-19, vaccine

Minnesota health leaders say state's vaccine progress better than figures suggest

Minnesota is lagging behind national vaccination rates, but MDH leaders say this is because it's holding 2nd doses in reserve.

Related

New stores announced for Mall of America, Rosedale Center

Urban Outfitters is opening its third Minnesota location at Rosedale Center.

Sears to close Mall of America store, Kmart in Rochester

The beleaguered retailer is shutting 80 stores nationwide.

H&M's newer, bigger Mall of America store opens this week

Shoppers will get their first look on Thursday.

Peloton to move to a bigger space at the MOA

The pricey fitness equipment retailer is making a move at the megamall.

American Girl to say goodbye to the Mall of America

The doll store is closing its MOA and Boston stores.

M&M store

M&M's to open 'experiential store' at Mall of America

It will be one of only a handful of such stores in the world.