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Enterprise launches first vehicle subscription service in Minnesota – but it's pricey

It's being pitched as an alternative to ownership and leasing.

Minnesota is one of three states where car rental company Enterprise has launched its new subscription service that would give customers access to whatever type of vehicle they need as and when they require it.

Called Subscribe with Enterprise, subscribers are given access to Enterprise's entire fleet, and are allowed to switch vehicles up to four-times a month, along with damage and liability protection (with a $1,000 deductible) and roadside assistance.

So, for example, you're planning a road trip and are in need of a large vehicle – say a truck or an SUV – to fit all your luggage, you'd be able to pick one out as part of the subscription.

But the subscription comes with a price – and it's quite a hefty one – with Enterprise charging you a $250 enrollment fee and a $1,499 monthly subscription fee, with the requirement you sign up for at least 2 months.

You'd also have to pay for your own gas, tolls, tickets and some taxes on top of that, and each subscriber is allotted 3,000 miles per month before incurring extra charges.

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The questions facing potential customers is how much they currently pay per month for their car – whether via a loan or a lease, how much they're spending on repairs, insurance, and other car rentals (ie. on vacations), and whether they would benefit from the added flexibility of being able to take out any type of vehicle they want at short notice.

"Consumers have asked us for long-term rental options that offer a new level of flexibility for when they need a sedan, an SUV or even a truck," said Randal Narike, executive VP of operations for Enterprise. "This service expands on our commitment to provide customers with innovative mobility alternatives that meet them where they live and work."

Minnesota is one of only three states where Subscribe to Enterprise is available, the others being Missouri and Nevada.

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