Target has revealed its plan for a successful holiday season based around the simple premise of "more toys."
The retailer announced on Tuesday it's adding 250,000-square-feet of retailer space for toys across more than 500 stores, while remodeling the toy departments in more than 100.
That represents about a third of Target's total stores in the U.S., with the new spaces set to open by Nov. 2.
The expanded spaces will allow Target to display larger items, such as ride-on vehicles and playhouses, while the remodeled toy departments will include new layouts, signs and displays like a "giant three-foot LEGO slide sitting above the aisles."
The Bullseye is banking big on toys ahead of Christmas, promising a "deeper inventory" and 2,500 new and exclusive toys, which is double the amount it launched last year.
It's also created a new toys hub on its website, and will host 25,000 hours of "family-friendly store events."
It looks as though Target is sensing an opportunity to fill the vacuum created by the demise of Toys 'R' Us, which shuttered earlier this year after years of financial struggles.
MarketWatch notes it's the first time in around 70 years that Toys 'R' Us won't be operating ahead of Christmas.
"Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online.," Target's chief merchandising officer Mark Tritton said.