Skip to main content

New stores and attractions are in the works at Mall of America ahead of the busy holiday shopping season. 

The Bloomington megamall has already added a number of new retailers in recent weeks, including two new entries to Level 1, North: Karl’s Fishing & Outdoors and Canadian outerwear company Moose Knuckles.

And on Tuesday, the mall revealed the names of five new destinations that'll soon open to shoppers. 


Located on the north side of Nickelodeon Universe, ClimbZone will be an all-ages, family-friendly indoor "climb wall park", according to MOA. 

The attraction features over 40 climb walls to choose from and will allow guests to self-belay from a range of heights 

Kura Sushi 

A new spot for Japanese fare is also expected to soon open at the mall. 

Located on the north side of the third level, Kura Sushi will feature a revolving sushi bar. 

"They pride themselves on their unique dining experience and specialize in premium ingredients, affordable prices and advanced technology," MOA shared. 

Museum of Illusions

The 6,600-square-foot Museum of Illusions is set to join the attractions at the mall in 2023. The exhibition features over 70 exhibits with interactive, optical illusions. 

"Museum of Illusions is excited to bring its unique, interactive and immersive experience to one of the largest entertainment spaces in the world," said Jonathan Benjamin, CEO of Museum of Illusions in a press release

"The Mall of America is a national tourist hotspot and shopping mecca making it a perfect location to share our creative and unique spin on entertainment as we continue to expand to many more cities around the world."


Rowan, a new place for ear piercings, is set to open on the mall's level one south side. 

"All piercings are performed by licensed nurses only – with jewelry that is both trendy and hypoallergenic," the mall shared. 


Level one south side is also set to gain a new lifestyle and performance apparel brand, TravisMathew. 

The company is inspired by "laid-back living and the idea that comfort and style should go hand in hand," the mall shared. "TravisMathew offers a selection of apparel that could transition from the golf course right to the boardroom." 

Next Up

snow, blowing snow

A monster storm is coming next week: What will happen?

What we know with high confidence at this point is that there will be a monster storm in the central U.S. by the early and middle part of next week.

police lights

Boy safe after kidnapping by non-custodial parent in Mankato

The search prompted the temporary shutdown of I-35 Tuesday night.


11 face charges after being found 'exploring' Fridley sewer system

A 911 caller reported seeing a group removing a manhole cover Monday night.


Man killed by St. Paul police ID'd by family, community demands answers

The man was identified as 24-year-old Howard Johnson.

Screen Shot 2022-12-07 at 7.38.02 AM

Quick shot of snow to impact morning commute in Twin Cities

Snow is moving into the metro Wednesday morning.


Body found in burned out car near Bird Island identified as local farmer

The deceased is a 59-year-old man from rural Bird Island.

Screen Shot 2022-12-06 at 2.47.44 PM

Minneapolis' Khâluna named in Eater's 2022 'Best New Restaurants'

The restaurant, opened in 2021, is known for its Laotian cuisine.

ambulance, crash

3 pedestrians struck by drivers Monday in Minnesota; 2 dead

The victims involved a 39-year-old man and two 74-year-old men.

snow, plow

Shifting storm tracks: Significant storms Friday, next week?

Sven Sundgaard has the details on an interesting forecast.



Mall of America debuts schedule of holiday festivities, extended hours

The mall's dazzling decorative display returns this month.

Mall of America exterior Tyler Vigen Wikimedia COmmons

10 new shops, food stops at Mall of America

Donuts, K-fashion, model cars — the new tenants cover a lot of bases.


Gallery: All-in-one Japanese retailer opens in Mall of America

The retailer has several locations in New York City.

Nickelodeon Universe

Mall of America reveals new shops, restaurant and climbing center

All are "coming soon," though the megamall didn't provide more specific timing.

paisley park

Paisley Park to open pop-up shop at Mall of America

The new store is set to open on Black Friday.

Screen Shot 2022-10-15 at 8.28.22 AM

Mall of America is letting people fish in one of its fountains this weekend

The publicity stunt is to mark the opening of Karl's Fishing & Outdoors at the mall.