A brewery in Minneapolis is getting creative to attract customers to its patio in December and January.
A day after Gov. Tim Walz announced breweries could reopen their outdoor spaces for in-person service starting Saturday, 56 Brewing launched a "patio pintometer" – the colder it gets, the less you pay for a pint.
The brewery calls this a "reward for being a tough Minnesotan."
"We have had to get really creative in 2020 on promotions that make people feel safe, comfortable and welcome," Caroline O'Halloran, 56 Brewing's general manager of marketing and operations, told Bring Me The News. "With all the regulations, it can often feel overwhelming for both the guests and employees. Constant monitoring and reminders in order to keep everyone safe.
"I wanted to do something that would encourage people to reach deep down to the Minnesotan within! We can get through this in a fun and safe way," she added. "I really cannot wait to see the champions who fill the patio on $2 beer days."
O'Halloran thinks this promotion will get people to stop by the brewery because "People seem to enjoy the challenge of it, and who doesn't like a $2 beer? Folks can afford to warm themselves up that way."
When 56 Brewing's patio is allowed to reopen on Saturday, it'll be ready to keep people warm. They'll have five fire pits, standing heaters, blanketed benches and hand warmers.
They'll also be offering a hot non-alcoholic beverage daily and s'mores kits for the fires.
"Bundle up, buttercups, and stay awhile," O'Halloran said.
The second shutdown in November, which closed breweries to in-person service, has hit 56 Brewing harder than the shutdown last spring, O'Halloran said.
"Laying staff off for a second time is never fun. People are still drinking beer and supporting their neighborhoods, but we all have ants in our pants. I can't tell you how many guests strike up conversations just to have some interaction while they are out," O'Halloran said.
56 Brewing is located at 3055 Columbia Ave. NE in Minneapolis.