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Former Pohlad-owned radio stations officially flip formats

Educational Media Foundation operates the K-Love brand, which has a presence already in the Twin Cities.
96.3, Air1

More than four months after Pohlad Companies sold Twin Cities-based radio stations KQGO (96.3) and KZGO (95.3), the music formats have changed. 

Formerly known as Go 96.3 and Go 95.3, the stations have switched from modern alternative and hip-hop formats, respectively, to Christian music frequencies. 

Educational Media Foundation purchased the stations for a reported $2.5 million. The broadcast company has flipped 96.3 from modern alternative music to its Air1 worship music format on Tuesday morning. It flipped the 95.3 format from hip-hop to it's Praise Live brand on Monday night. 

The call letters for 96.3 have switched to KMWA and 95.3 is now broadcasting as KNOF, which returns to the Twin Cities market as it was the format that preceded Go's hip-hop station. 

Radio Insight reported in December, shortly after the purchase was made public, that Educational Media Foundation's K-LOVE brand would replace one of the Go stations, but that isn't the case as K-LOVE already was and still is operating on 99.9 FM in the Twin Cities. 

Air1 can also be heard in the Twin Cities on 92.9 FM, as well as online via the regional Minnesota-North Dakota-South Dakota "Live Local" feed

Pohlad Companies, via Northern Lights Broadcasting, had owned the 96.3 station since 2007, with the station going through various incarnations until launching as Go 96.3 in 2015. Go 95.3 was added in 2016. 

Note: Bring Me The News was formerly owned by Go Media.

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