General Mills is hitting nostalgia hard this year.
First, it brought back Dunkaroos. Now, it has re-released four breakfast favorites made the way kids remember from growing up in the 1980s.
The Golden Valley-based company said Monday that it's making Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix in the "taste and shapes" that fueled mornings of yesteryear for kids.
“Our fans crave a taste of nostalgia – and, while these four cereals have always remained popular, we’ve answered their requests and brought back the taste they remember from childhood,” Jennifer Jorgensen, vice president of marketing for General Mills cereal, said in a news release. “After all, was there anything better as a kid than waking up on Saturday morning, grabbing your favorite cereal and watching cartoons? We’re hoping fans can relive these fun moments while sharing the classic taste they loved with their own families now.”
Golden Grahams have honey again (hasn't had honey for years), Cocoa Puffs are more chocolatey, the Cookie Crisp tastes more like chocolate chip cookies, and the classic fruity shapes are back with Trix.
All four kinds of cereal are available at "most major retailers" across the country, General Mills says.
General Mills is marking this trip down memory lane with another blast from the past – Mario Lopez. The company has teamed up with the "Saved by the Bell" actor to host "General Mills Presents: The Ultimate Saturday Morning Drive-In," which will feature classic cartoons on Oct. 3.
“Cereal plus cartoons defined my Saturday mornings as a kid, so I’m thrilled to team up with General Mills for a little throwback event everyone can enjoy,” said Lopez. “I can’t wait to join fans with my family for the 'Ultimate Saturday Morning Drive-In' from my own couch with a bowl – or two – of cereal in tow.”
The event will be held at the Rose Bowl in Pasadena, California, on Oct. 3 at 10 a.m. (noon in Minnesota). General Mills teamed up with Tribeca Drive-In to show the cartoons on a big screen, with COVID-19 safety precautions in place. (The event is already sold out, according to the website.)
Those in Minnesota don't have to miss out on the classic cartoons though. It will also be live-streamed for all to enjoy. Information on how to watch will be available here.
General Mills says the first 100 people who sign up for the at-home viewing experience will get free samples of all four kinds of cereal sent to their home.
Cereal sales are up
The breakfast cereal market has been dipping for years as consumers sought out more health-conscious and on-the-go breakfast options.
This led to General Mills cutting artificial flavors and colors from some of its cereals. (Trix weren't as bright – and people didn't like them – so General Mills brought back the artificially colored recipe in 2017.)
But thanks to the COVID-19 pandemic keeping people home, they're seeking out pantry staples like cereal – cereal sales are up 11% this year and General Mills' cereal category grew 26% in the quarter that ended May 31, the Minneapolis-St. Paul Business Journal reports.