Minnesota's General Mills has found itself the subject of unwanted social media attention after a writer/comedian posted pictures of shrimp tails and other objects he allegedly found in his box of Cinnamon Toast Crunch.
The Golden Valley food giant is trending on Twitter Tuesday morning, with internet users getting a kick out of the responses Los Angeles-based Jensen Karp received from the company after he complained about his discovery.
He first tweeted about the shrimp tails around 12:30 p.m. on Monday, after he'd already eaten a bowl of the cereal.
General Mills via its Cinnamon Toast Crunch Twitter account, started by apologizing to Karp, who is married to "Boy Meets World" star Danielle Fishel (Topanga), and offering him free cereal.
Then the company went on to claim that the items in the box of cereal weren't actually "an accumulation of the cinnamon sugar that sometimes can occur," promoting Karp to accuse the company of gaslighting him (making a person question their sanity/perception of reality).
Karp also shared the direct messages between him and the cereal company on Twitter.
And then he went looking into the box more, and shared a thread on Twitter of everything he found inside the box:
And to those who said he's faking it, this is what he had to say:
On Tuesday morning, Jensen gave an update on Twitter saying he's going to go to Costco, where he bought the cereal.
Bring Me The News reached out to General Mills for comment. The company was adamant that the objects did not get into the box at one of its facilities.
"While we are still investigating this matter, we can say with confidence that this did not occur at our facility," Mike Siemienas, a spokesperson for General Mills, told BMTN. "We are waiting for the consumer to send us the package to investigate further. Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us."
Meanwhile, people on the internet have been having a ball with memes about the incident. Here are some: