Good Housekeeping to open a pop-up store at the Mall of America

It's teaming up with Amazon for the store, which is opening for the holiday season.
Publish date:

Attention, soon-to-be holiday shoppers, Good Housekeeping is coming to the Mall of America.

The famous magazine is teaming up with online retail giant Amazon and the Bloomington megamall to open the GHLab pop-up store starting Oct. 3.

Expect a unique experience at the store, located at Level 1 South. The 2,800-square-foot space will be set up "like a mock home," Good Housekeeping said on Wednesday.

This will include dining and living room areas as well as a front door, with the home displaying "over 150 recommended products from 46 brands, including Affresh, Dyson, Instant Pot, Simple Pleasures and Xbox."

The products have all been selected by Good Housekeeping's GH Institute, which tests and ranks thousands of products every year before recommending them to readers.

"It’s insanely exciting. IIt’s literally bringing the pages of Good Housekeeping magazine and and social to life, where people can interact with it,” Rachel Rothman, chief technologist of the GH Institute, told Adweek.

And here's the unusual thing, customers won't leave the store with anything they've bought, which is where Amazon comes in.

Follow Bring Me The News on Instagram.

Instead, visitors will be asked to make their purchases using the Amazon app, scanning the "SmileCodes" (Amazon's QR codes) on each item to make the purchase, with Amazon then delivering the goods direct to their homes.

The store will be open throughout the holiday season, closing on Dec. 30, and will give visitors the opportunity to test out everything on sale.

If you want to take a sneak peak of the items that will be on display at the store, you can check out the GHLab's Amazon store here.

Next Up


Alleged drunk driver crashes into Chisago Co. deputy's squad car

The deputy was taken to the hospital afterwards.

Karl-Anthony Towns

Karl-Anthony Towns has lost 7 family members to COVID-19

The Timberwolves forward "hasn't been in a good place" since his mother died last April.

Leah Ottman, aka LOTT

Acclaimed Minneapolis violinist and singer Leah Ottman dies at 33

She also performed as LOTT, the name of her solo project.

Target gift card

Holiday shopping? Target gift cards are discounted this weekend

You have to be a Target Circle member, but that's free to join.

vote, vote now

MN Supreme Court dismisses attempt to block election certification

Another legal defeat for Republicans challenging the election.

prison, Rush City cell block

Another Minnesota prison inmate dies after COVID-19 diagnosis

The virus has killed at least six Minnesota inmates.

leech lake band of ojibwe sign

11,760 acres of land wrongly taken from Leech Lake Band of Ojibwe will be returned

The Senate and now the House have passed a bill that effectively returns the land. It's now headed for the president's signature.

Karl-Anthony Towns

Timberwolves release first half of 2020-21 regular season schedule

The second half of the schedule will be announced at a later date.


paisley park

Paisley Park to open pop-up shop at Mall of America

The new store is set to open on Black Friday.

M&M store

M&M's to open 'experiential store' at Mall of America

It will be one of only a handful of such stores in the world.

Mall of America

Mall of America now offering curbside pick-up for nine stores

A further six stores will be added in the near future.


Body positive brand Good American to debut at Mall of America

The brand will open its first pop-up location in the Midwest.

New stores announced for Mall of America, Rosedale Center

Urban Outfitters is opening its third Minnesota location at Rosedale Center.

Screen Shot 2019-10-07 at 11.16.43 AM

Rapidly expanding MN toy chain to open 'flagship' store at Mall of America

Legacy Toys has been moving into empty spaces at Twin Cities malls.

Sears to close Mall of America store, Kmart in Rochester

The beleaguered retailer is shutting 80 stores nationwide.