Good Housekeeping to open a pop-up store at the Mall of America

It's teaming up with Amazon for the store, which is opening for the holiday season.
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GHLab store Mall of America

Attention, soon-to-be holiday shoppers, Good Housekeeping is coming to the Mall of America.

The famous magazine is teaming up with online retail giant Amazon and the Bloomington megamall to open the GHLab pop-up store starting Oct. 3.

Expect a unique experience at the store, located at Level 1 South. The 2,800-square-foot space will be set up "like a mock home," Good Housekeeping said on Wednesday.

This will include dining and living room areas as well as a front door, with the home displaying "over 150 recommended products from 46 brands, including Affresh, Dyson, Instant Pot, Simple Pleasures and Xbox."

The products have all been selected by Good Housekeeping's GH Institute, which tests and ranks thousands of products every year before recommending them to readers.

"It’s insanely exciting. IIt’s literally bringing the pages of Good Housekeeping magazine and and social to life, where people can interact with it,” Rachel Rothman, chief technologist of the GH Institute, told Adweek.

And here's the unusual thing, customers won't leave the store with anything they've bought, which is where Amazon comes in.

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Instead, visitors will be asked to make their purchases using the Amazon app, scanning the "SmileCodes" (Amazon's QR codes) on each item to make the purchase, with Amazon then delivering the goods direct to their homes.

The store will be open throughout the holiday season, closing on Dec. 30, and will give visitors the opportunity to test out everything on sale.

If you want to take a sneak peak of the items that will be on display at the store, you can check out the GHLab's Amazon store here.

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