Skip to main content

The Hershey Company is buying Dot's Pretzels, the popular family-owned pretzel company in North Dakota.

The chocolate maker is buying Dot's and the company that co-manufactures the pretzels for Dot's for a whopping $1.2 billion.

Hershey's President and CEO Michele Buck said in a news release Dot's is the fastest-growing U.S. pretzel brand and it perfectly complements the company's growing salty snacks portfolio, which includes SkinnyPop and Pirate's Booty.

"With a unique range of bold, distinctive seasonings and a flavorful crunch that creates a premium pretzel experience for consumers, Dot's Pretzels stand apart from all other products in the pretzel category and represents 55% of the pretzel category's growth during the past year," Buck said. 

Dot Henke created the original umami-flavored Dot's Pretzels in her North Dakota kitchen more than a decade ago. It started as a snack she shared with family, friends, and neighbors, and it quickly grew from there. 

Dot Henke.

Dot Henke.

"I created my pretzels to share with those people closest to me and have built the business with the idea of sharing them with everyone," Henke said in a statement. "With Hershey behind this amazing brand, I am confident that anyone who would like to enjoy these deliciously bold pretzels will have the opportunity."

Hershey has also entered into a definitive agreement to acquire Pretzels Inc., which is a co-manufacturer of pretzels for Dot's Pretzels. Pretzels Inc. operates three manufacturing locations in Indiana and Kansas. 

The company says acquiring these facilities will support Dot's growth and "future pretzel innovation as well as continued growth in the entire pretzel category."

The Pretzel Inc. facilities will be in addition to the four pretzel-seasoning facilities Hershey is acquiring in the Dot's deal.

Follow Bring Me The News on LinkedIn

Next Up

DougKeddieShakopeeSchools

Support for Shakopee Public Schools employee diagnosed with cancer

The media specialist has been transitioned to hospice care recently.

snow

Big November snowstorms uncommon in MN, but snowfall is increasing

This week's 8.4 inches at MSP Airport was one of the biggest November storms in the Twin Cities since 1991.

MNASecondStrike

Minnesota nurses take vote on whether to hold second strike

The results will be determined Wednesday night.

unsplash medical marijuana

OCD, irritable bowel syndrome added to MN's medical marijuana list

They are the two latest qualifying medical conditions for Minnesota's marijuana program.

Screen Shot 2022-11-30 at 9.27.45 AM

Fundraiser created for family-owned Cô Tu' Oriental Cuisine after shooting

Support from the community will go towards medical expenses and overhead costs for the restaurant.

Erica Shameka Roberts

Police: Minnesota murder suspect arrested in Texas

Erica Roberts has been on the run since March.

JackknifedSemisI35

Jackknifed semis close I-35 northbound near Faribault

There are icy conditions across Minnesota

court room

Red Lake man gets 12 years for murder of his cousin

Charges state the man beat the victim with a metal cabinet and its drawers.

Snow covering cars in Twin Cities

How much snow fell in Minnesota on Tuesday?

More than eight inches fell in parts of the Twin Cities.

Related

Screen Shot 2019-05-08 at 9.38.44 AM

Dot's Pretzels are now available in candy bar form

Two things: Where are they and give them to me.

Spirit Airlines

Frontier to buy Spirit for $2.9 billion, creating fifth-largest airline

The companies say it'll be the "most competitive ultra-low fare airline."

Badwingz chicken

B.A.D. Wingz leaves Glam Doll, moves to Graze in the North Loop

The wing joint first opened at Glam Doll Donuts in northeast Minneapolis, but has now moved its operations to the North Loop.

Yes, North Dakota makes caviar – well, usually they do, but not this year

A North Dakota company says sales have plummeted since caviar from Chinese fish farms flooded the market.

Yes, North Dakota makes caviar – well, usually they do, but not this year

A North Dakota company says sales have plummeted since caviar from Chinese fish farms flooded the market.