Skip to main content
Publish date:

Holiday season a winner for Target, as it persuaded more shoppers through its doors

The Minneapolis retail saw comparable sales grow 5.7 percent over the festive period.
Author:

Target was a holiday season success story, revealing a growth in shoppers both in store and online contributed to a significant jump in sales.

The Bullseye released its holiday season review on Thursday morning, which says comparable sales grew 5.7 percent over the November/December period, up on the 3.4 percent growth it saw in 2017.

Much of this growth came from the retailer getting more shoppers through its doors, with the rest coming from a small increase in the average amount spent at the tills.

In a press release, Chief Stores Officer John Mulligan attributed the success to the major investment Target has been making in remodeling its stores over the past two years.

The company also refreshed its toy division ahead of the Christmas period, adding 2,500 new toys to its line to fill the gap vacated by the shutdown of Toys "R" Us, and creating attractive displays at hundreds of stores.

Mulligan says "guests noticed" the investments Target made, "and shopped with us more often."

Follow Bring Me The News on Flipboard for the latest stories

Target says it's now in line to post its strongest full-year comparable sales growth since 2005, thanks to sales growth in all of its core merchandising categories, though unsurprisingly the biggest gains over the holidays was in toys, baby and seasonal gifts.

In terms of toys, products including the Barbie Dreamhouse, L.O.L. Surprise! and the Nintendo Switch were big sellers, while in the kitchen air fryers and Keurig coffeemakers were popular.

Target also had a hit with its festive Wondershop stocking fillers, gingerbread house kits and candy.

Next Up

D'Angelo Russell

With KAT out, Timberwolves can't upset Nets

D'Angelo Russell stepped up but couldn't overcome Brooklyn's firepower.

Everson Griffen Vikings dot com

Everson Griffen confirms he has bipolar disorder

"I’ve been running from it a long time. I’m not ashamed of it anymore.”

Angela Renee Jones, St. Cloud murder suspect

St. Cloud suspect now charged in two local murder cases

Both murders happened within a day of each other in June.

st anthony 3 crop

Twin Cities police ask for help finding missing 16-year-old

Police say all her family and friends have been contacted, and none of them know where she is.

mpd suspect 12.3.21 - 1 - CROP

MPD releases photos of shooting suspect, asks for public's help

The man is wanted in connection with a fatal shooting that happened Wednesday evening.

redmons popcorn colbert 2

Support grows for Redmon's Popcorn after shop's sudden closure

The county also commented on the situation, saying it hopes to help owner Zack Redmon.

prior lake high school

Prior Lake HS investigating another 'racist' video involving student

The principal said the social media video was reported to them this week.

Screen Shot 2021-12-03 at 3.08.27 PM

Walz: Minnesota has secured 1 million rapid, at-home COVID tests for kids

It comes as the delta variant continues to surge in Minnesota, and the omicron variant might follow.

boundary waters

Forest Service limiting permits to BWCAW due to damage, overcrowding

Visitors have been cutting down trees and have been forced to compete for campsites.

police lights

Lockdown update: Armed man threatened to go to Kimball High School

A high school and elementary school near St. Cloud went into lockdown as a precaution.

chaska sewer

People in Chaska are flushing the wrong crap down the toilet

Water and sewer crews in Chaska have had to clean the same pump four times in the past seven days.

Related

Expect to find more toys at Target this holiday season

The Bullseye is expanding its toy department at hundreds of stores.

After Amazon, Target may be the biggest threat to struggling retailers

The Minneapolis retailer goes from strength-to-strength while others stagnate.

Target to roll out no minimum, free 2-day shipping for the holidays

It's looking to usurp its rivals, Amazon and Walmart.

Target_Holiday-B-roll_2021_05

Target primes shoppers for holidays, announces another Deal Days event

The three-day sales bonanza will take place in October, with discounts offered online and in stores.

target store

Target announces blowout 3rd quarter results

The retailer has seen business surge during the pandemic.

Target's holiday season wasn't as successful as it hoped

After a year of gains, Target's holiday performance disappointed.

Members of Target's new loyalty program shop more often, spend more

Target is reaping the benefits since launching Target Circle.