Holiday season a winner for Target, as it persuaded more shoppers through its doors

The Minneapolis retail saw comparable sales grow 5.7 percent over the festive period.
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Target was a holiday season success story, revealing a growth in shoppers both in store and online contributed to a significant jump in sales.

The Bullseye released its holiday season review on Thursday morning, which says comparable sales grew 5.7 percent over the November/December period, up on the 3.4 percent growth it saw in 2017.

Much of this growth came from the retailer getting more shoppers through its doors, with the rest coming from a small increase in the average amount spent at the tills.

In a press release, Chief Stores Officer John Mulligan attributed the success to the major investment Target has been making in remodeling its stores over the past two years.

The company also refreshed its toy division ahead of the Christmas period, adding 2,500 new toys to its line to fill the gap vacated by the shutdown of Toys "R" Us, and creating attractive displays at hundreds of stores.

Mulligan says "guests noticed" the investments Target made, "and shopped with us more often."

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Target says it's now in line to post its strongest full-year comparable sales growth since 2005, thanks to sales growth in all of its core merchandising categories, though unsurprisingly the biggest gains over the holidays was in toys, baby and seasonal gifts.

In terms of toys, products including the Barbie Dreamhouse, L.O.L. Surprise! and the Nintendo Switch were big sellers, while in the kitchen air fryers and Keurig coffeemakers were popular.

Target also had a hit with its festive Wondershop stocking fillers, gingerbread house kits and candy.

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