It's 2020, so naturally there's a "breathable bacon" face mask that apparently smells like bacon.
Austin, Minnesota-based Hormel is behind the Black Label Bacon creation, saying the masks are made with two-ply fiber cloth and the "latest in pork-scented technology" to "make being out and about a lot more delicious."
Hormel is giving away packs of the limited-edition Black Label Breathable Bacon face masks for free – all you have to do is enter to win the mask here through Oct. 28.
This is all for a good cause. Hormel says for every request that's made for face masks, it'll donate one meal to Feeding America, up to 10,000 meals.
“We’re continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Back Label Bacon,” Hormel Senior Brand Manager Nick Schweitzer said. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans.”
The face masks are the latest innovation from Hormel, which also launched The Black Market, a multisensory virtual reality experience; a musical experience that uses the sounds of bacon; and created the world's first bacon-fueled motorcycle.
Face masks are required in indoor public spaces in Minnesota to help prevent the spread of COVID-19, which has killed more than 217,000 people in the U.S. and more than 2,000 in Minnesota.
The state's Department of Health and the federal Centers for Disease Control and Prevention say even the homemade masks help keep protect people from the virus, especially in places where it is difficult to maintain 6 feet of social distancing.