How a Hollywood Target store became a wacky social media persona

The partially built location has been the subject of legal battles for years.
Publish date:

Never has a local neighborhood Target garnered a following quite like this. 

But then, few Targets sit half-finished for years in the middle of Hollywood, California. 

The one at the corner of Sunset and Western has been there in various stages of incompletion since 2014, and has become "a local landmark in its desolate state," LAist writes.

As the website notes, even though "Target wants it" and "the city of Los Angeles wants it," there are "neighborhood associations that don't," and as a result, construction has been held in limbo because of fierce legal battles.

And somewhere along the line, something strange happened — very strange. The store gained sentience. It came to life. And it took to social media.

Calling itself "Target Husk," the incomplete building posts wistful little notes about the nature of its existence on Facebook and Twitter. Sometimes they're even pretty funny:

In one Facebook post, the store penned this empathetic note to the NASA-abandoned Mars Opportunity rover:

I know what it's like to be an object forsaken by humanity, Opportunity, but just know, you were truly loved and they tried. The humans' hearts may be fickle, but they can attach true sentimentality to objects such as we. Just look at how they treat money. Long may you be curious, you beautiful rover.

The unusual social media presence has garnered thousands of followers between its Facebook and Twitter accounts, and is described by KCRW as "something of an Internet phenomenon."

And as the radio station reports, there's some very good news for the lonely store: city officials conducted an inspection of the site on Thursday, and have "granted a permit for work to resume."

In a statement, Target headquarters — which Target Husk has referred to as "mom" — told KCRW it looks forward to opening the store, and that "we’ll always have a special place in our heart" for Target Husk.

If completed, it would be the Minneapolis-based chain's 1,851st store (according to the Husk; the retailer's website says it currently has 1,845). 

Next Up

Luis Arraez

Arráez's triple gives Twins rare extra-inning victory

The Twins scored three runs in the 10th to take Friday's opener.

court gavel

St. Cloud man sentenced after traveling to meet minor he solicited online

Nathan Paul Grondahl learned his fate in a federal court this week.

Kirill Kaprizov / Minnesota Wild

Report: Contract talks between Kaprizov and Wild have 'gone cold'

The report states Kaprizov is drawing interest from the KHL.


Glensheen Mansion reveals new coffee bar - with fresh donuts

It's located in the historic Carriage House garage space

Bogdan Vechirko

Charges against trucker who barreled through protestors could be dropped

Bogdan Vechirko will have to avoid legal trouble for a year.

Dychaun Chew - South High School Facebook

Loved ones mourn 16-year-old killed in Minneapolis hit-and-run

South High School held a balloon release for Dychaun Chew Thursday evening.

police lights

5-year-old dies 3 weeks after assault, mother's charges upped to murder

The girl died three weeks after the assault took place.


The notorious incomplete Target in Hollywood.

After nearly a decade, famously incomplete Hollywood Target finally opens

The "Target Husk" even had its own quirky social media presence.

Chaska PD: Sorry, covered 'speed limit' signs don't mean there's no speed limit

The department cleared up a mystery about the signs in a weekend Facebook post.

How to detect 'bots' on social media

Watch out for generic replies, anonymous accounts and fast follows.

Uptown Diner fires 'Nazis' after social media outrage

Some claim the employees were 'reenactors.'