Indeed Brewing has announced that one of its limited-release beers is becoming a permanent part of its product line, returning to liquor stores this week and available year-round.
The Minneapolis brewery debuted its Pistachio Cream Ale in May 2020. It was meant to be a limited run, but the company says its "instantaneous success" led to additional batches of beer to keep up with demand. Starting this week, the company is bringing it back to Minnesota and Wisconsin stores for year-round availability.
The Pistachio Cream Ale will join Indeed's other "core" brands: Day Tripper Pale Ale, Pils, Lucy Session Sour Ale, Mexican Honey Light, and Zwickelbier.
“We’ve seen the same, consistent energy from Fargo to Duluth to Eau Claire about Pistachio Cream Ale, and have tried to respond as quickly as possible to the demand. Within a year, it’s moving into our year-round lineup and has top three priority with most of our distributors,” Indeed Brewing sales director Ryan Bandy said in a press release.
"It’s super fun – and kind of stressful – to have a hit like this where you work hard and fast to get the people what they want. We’re excited to let it loose!”
The cans feature whimsical artwork by Minneapolis artist Chuck U.
“This was a first for a printed can label, going from the minor league to the majors, so to speak," said Indeed's creative director, Andy Kiekhafer, in a press release.
"We wanted to keep some essence of the can people knew and at the same time update it in the world of Chuck U. The new can elevates the experience and translates the design to fit with the current Indeed printed can shelf set."