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Kate Hudson's Fabletics moving to new location in Mall of America, doubling its size

Activewear brands have performed well during the pandemic.

Activewear brand Fabletics has announced it's moving into bigger premises at the Mall of America.

The retailer, which was co-founded by Hollywood actor Kate Hudson, debuted at the MOA in 2016 on Level 1, South.

But now it's moving to Level 1, West in a space that at 4,000 square feet is double the size of its currently location.

This expansion, it says, will allow it to launch a new store concept "which features interactive moments designed to enhance the overall brand experience offline."

"The new space includes the in-store Hydrow pop-up shop, digital displays of Instagram content and imagery throughout as well as Fabletics’ exclusive OmniSuite and OmniShop technologies which allow customers to request a different size or color, check stock, and receive styling tips without leaving the fitting room," it said.

It comes after a banner year for the activewear industry, with the pandemic seeing periods where entertainment and recreational facilities were shut down, leading to an increase in people spending time outdoors and taking up running or biking.

Initially launching as a women's retailer and best known for its leggings and tights, Fabletics added a men's line in 2019.

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