Kate Hudson's Fabletics moving to new location in Mall of America, doubling its size

Activewear brands have performed well during the pandemic.
Author:
Updated:
Original:

Activewear brand Fabletics has announced it's moving into bigger premises at the Mall of America.

The retailer, which was co-founded by Hollywood actor Kate Hudson, debuted at the MOA in 2016 on Level 1, South.

But now it's moving to Level 1, West in a space that at 4,000 square feet is double the size of its currently location.

This expansion, it says, will allow it to launch a new store concept "which features interactive moments designed to enhance the overall brand experience offline."

"The new space includes the in-store Hydrow pop-up shop, digital displays of Instagram content and imagery throughout as well as Fabletics’ exclusive OmniSuite and OmniShop technologies which allow customers to request a different size or color, check stock, and receive styling tips without leaving the fitting room," it said.

It comes after a banner year for the activewear industry, with the pandemic seeing periods where entertainment and recreational facilities were shut down, leading to an increase in people spending time outdoors and taking up running or biking.

Initially launching as a women's retailer and best known for its leggings and tights, Fabletics added a men's line in 2019.

Next Up

51116674647_a9a72eac98_k

Curfew set at 11 p.m. in Brooklyn Center, Champlin Saturday

More protests are expected in Brooklyn Center.

Image from iOS (1)

Victim killed in multi-vehicle crash that closed Hwy. 62 ID'd as woman, 23

The four-vehicle crash closed the eastbound highway for several hours.

protest, Daunte Wright, Brooklyn Center

Photographer reports being maced and punched by police, other journalists detained

It came just hours after a court order prevented law enforcement from using force against the news media.

51119874206_73072b910b_k

Police move in swiftly to make arrests on 6th night of Daunte Wright protests

What started out peaceful took a turn as the night drew in.

Michelle missing outing

Man pleads guilty in 2019 murder of Outing woman

Joshua Emil Karjala's sentencing is set for June.

Screen Shot 2020-12-06 at 7.25.01 AM

Sven Sundgaard is suing former employer KARE 11

The meteorologist, who now works with Bring Me The News, was fired in May 2020.

Related

flickr-mall-of-america-mitchell-hirsch-march-2019

Body positive brand Good American to debut at Mall of America

The brand will open its first pop-up location in the Midwest.

Mall of America

Mall of America to close for two weeks starting Tuesday

It follows the announced closure of the Nickelodeon Universe.

Mall of America

Fairview to open walk-in clinic at the Mall of America

The clinic will serve shoppers, hotel guests, employees and nearby residents.

Peloton to move to a bigger space at the MOA

The pricey fitness equipment retailer is making a move at the megamall.

Mall of America

Mall of America is no longer behind on its mortgage payments

After becoming delinquent following the government shutdown, MOA has revamped its loan and is now current.

Mall of America

Mall of America now offering curbside pick-up for nine stores

A further six stores will be added in the near future.