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Lunds & Byerlys brings back its free samples – but with changes

The grocery chain shut down samples amid the COVID-19 outbreak.
Lunds Byerlys

After being temporarily scrapped due to the outbreak of COVID-19, free samples have returned to Lunds & Byerlys stores this week.

The Minnesota grocery chain confirmed to BMTN that it has brought back sampling to its stores, but has made changes in the light of the ongoing pandemic.

A spokesperson said that changes will make it "certainly quite different" to its sample program before COVID-19.

"With safety top of mind in all of the decisions we’re making, we are currently only sampling products that either come packaged from a vendor or are items we can individually package with a lid so our customers can choose to enjoy them when they leave our store," the spokesperson said.

"The demos are prepared and staffed by our FoodE Experts, who are food safety certified. When they are sampling product, they stand behind a plexi-shield and only place one sample on the table at a time."

The move from Lunds is similar to what Costco rolled out in June, with servers issuing prepackaged samples from behind plexiglass shields while wearing masks and gloves.

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