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M&M's to open 'experiential store' at Mall of America

It will be one of only a handful of such stores in the world.

The Mall of America will become one of only a few locations in the world to be home to an M&M's retail store.

The Mars Retail Group has previously launched M&M's stores in hugely visible tourist spots in some of the world's biggest cities – including in London's Leicester Square, Broadway in New York, the Las Vegas strip, and in Shanghai.

The confectionary maker is expanding the M&M's footprint by opening three new locations, in Berlin, Germany, Orlando, Florida, and right here in Minnesota.

It is expected to open at 24,000-square-foot space in the East Market area of the Mall of America in late 2020, taking up two floors on Levels 1 and 2, with an entrance onto the Rotunda.

Visitors can expect decor that pays homage to Minnesota and Midwestern culture, along with the "Wall of Chocolate" that is a feature in all of its stores.

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"Mall of America is a best in class experiential retail shopping center and a natural partner to help us realize our vision to delight people everywhere with immersive experiences," said Patrick McIntyre, Director of Global Retail at Mars Retail Group.

"Currently with stores in New York City, Las Vegas, and Orlando, we were missing a home in the Midwest. Mall of America will soon be our home and we are thrilled by the opportunity.” 

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