Mall of America is launching a virtual Santa experience this year for kids and families.
The experience is called the Candy Cane Institute. It's a virtual guided and interactive experience in which people will help Santa and his elves find the true meaning of the holiday season and use their findings to make each year merrier, a news release says.
“The holiday season needs more magic than ever this year, which is why we were thrilled that the Candy Cane Institute chose Mall of America to help bring this virtual experience to our guests all over the world,” said Jill Renslow, executive vice president of Mall of America. “At Mall of America, we’ve always been guided by data-driven information to create a better guest experience, so we appreciate the efforts of the Candy Cane Institute and look forward to welcoming families to this new online holiday experience.”
Admission to the Candy Cane Institute includes an elf guided video and interactive experience through the research institute, including a visit with Santa.
The goal is that research from this year's Candy Cane Institute experience will help "bring the Candy Cane Institute live to Mall of America next year for guests to visit its first-ever field market research set up," Mall of America says.
Those interested in visiting The Candy Cane Institute must register for the virtual visit. It's $20 per family for 10 minutes, and timeslots are limited. You can make reservations starting Dec. 1 through Dec. 24 online here.
More information is available at Mall of America's website here.