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Mall of America will be home to first Hey!Joy toy store

The store will open on Dec. 1.

Mall of America has become home to the first Hey!Joy toy store.

Hey!Joy has opened on the first floor of the mall’s east side, though its official opening day is Dec. 1. The store will feature toys, games and a cinema in a 11,000 square foot space.

“Mall of America was an easy choice to open our first ever Hey!Joy store with its amazing background in blending retail and entertainment,” said Vadim Chomenko, co-founder and CEO of Hey!Joy, in a statement.

“Our team is excited to open the doors during the holiday season and help parents find the perfect gift for their children.”

Hey!Joy will offer a 360 degree cinema meant to provide a comfortable and socially distant environment to watch TV and movies. Kids will also have the chance to dress up in the store’s Hero Factory.

Hey!Joy will feature an Ice Cream Station and a YummyJoy Sweet Factory, which will offers a variety of different candies.

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Shoppers can also choose to wrap gifts in custom wrapping and send postcards or video messages with packages. Hey!Joy will offer delivery as an alternative to in-person gift giving.

“Every child wishes for their dream gift. Yet far too many toys are dusting shelves and hoarding boxes, waiting for the next flea market. Hey!Joy was called to fix this,” Chomenko said in a statement. “We studied hundreds of kids’ interests and handled thousands of toys to understand what modern children love. With this wisdom, we created Hey!Joy.”

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