Hy-Vee shoppers at some Minnesota stores will be able to browse the latest shoes courtesy of new "shop within a shop" concepts featuring DSW-Designer Shoe Warehouse.
The grocery chain and the shoe retailer have teamed up to open DSW shops within Hy-Vee's supermarkets, with DSW products now on sale at Hy-Vees in Brooklyn Park and Eagan, a news release says.
Four more stores will follow over the next two weeks, at the Hy-Vees in Cottage Grove, Lakeville, Savage and Shakopee.
“We are thrilled to deliver Hy-Vee customers a convenient way to purchase footwear through a digitally supported, in-store experience that offers customers – regardless of their shopping preference – multiple options to view, try and buy shoes,” said Designer Brands Chief Growth Officer Bill Jordan. “Designer Brands continues to innovate the retailing experience and we remain committed to bring our customers differentiated experiences and address their evolving shopping habits.”
These shop-in-shops offer customers a "digitally supported, in-store shopping experience" that features about 200 shoes for women, men and kids to try on in the store, or order other shoes via a "digital showroom wall."
The digital showroom will display 100 of the top shoes of the season and a QR code, which allows customers to scan and code and order the shoe from DSW's website. The shoes can then be shipped to their home or a DSW pickup locker, which will be located at some Hy-Vee supermarkets.
“We continue to innovate and help today’s consumer by offering them an easier and more convenient way to shop quality footwear for their families,” said Randy Edeker, Hy-Vee’s chairman, president and CEO. “By combining in-store and online shopping experiences together with DSW, we are able to meet the unique needs of every shopper and make the shopping experience — whether in-store, online or both, seamless.”
Hy-Vee says it plans to open several more shop-in-shop locations in the states it serves in 2021.