Skip to main content

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.
  • Author:
  • Updated:
    Original:

If you were needing a sign that Bud Light's latest advertising campaign has truly entered national consciousness, this is it.

Burnsville liquor store, Crosstown Liquor, has a bit of a viral hit on its hands with its latest message for prospective customers.

"Nick Foles to the Pit of Misery," the sign says outside its West Burnsville Parkway store, referring to the Philadelphia Eagles starting quarterback in their NFC Championship game against the Vikes.

On the other side it reads: "Dilly Dilly we're going to Philly."

While the post on Crosstown Liquor's own Facebook page didn't attract huge amounts of attention, it became a minor hit on Twitter Thursday morning.

That's because it came to the attention of ESPN, which tweeted the picture to its 34 million followers, generating plenty of reaction.

The sign references, obviously, Bud Light's popular commercial campaign that has effectively become like an advertising ear-worm.

References to "Dilly Dilly" and the "Pit of Misery" are becoming a staple in football memes, which is exactly what Budweiser wants considering it's one of the major sponsors of Super Bowl LII.

It has been aided by clever viral marketing like the stunt seen at Modist Brewing in Minneapolis, where Bud Light sent a town crier to issue a cease and desist after the craft brewer launched a limited edition beer called the "Dilly Dilly."

Next Up

monkeypox

Minnesota health officials warn monkeypox cases could grow rapidly

The state has so far confirmed only six cases of monkeypox virus.

291734046_502006195017388_4346404407323115820_n

Sheriff: 2 kids dead in Vadnais Lake, search continues for 3rd child, mother

"A horrible set of facts appears to be developing," said Sheriff Bob Fletcher.

Pixabay laptop keyboard phone dark

Charges: Duluth man had hundreds of child porn images, videos

The National Center for Missing and Exploited Children found nearly 330 images on the man's electronic devices.

hennepin county sheriff water patrol lake minnetonka

Scuba diver found dead in Lake Minnetonka identified as 20-year-old

The Hennepin County Medical Examiner's Office said 20-year-old Brady Alan Aune, from Elko New Market, died of freshwater drowning on June 3.

Screen Shot 2022-06-30 at 11.18.35 AM

Felony charges filed after authorities search 'Peacebunny Cottage'

The president of the rabbit rescue non-profit faces multiple animal cruelty charges after over 40 rabbits were found dead inside the organization's barn.

monkeypox virus

Minnesota up to 6 confirmed cases of monkeypox virus

Most people recover at home within 2-4 weeks.

thc edibles

Did Minnesota just accidentally legalize THC?

A Republican lawmaker who voted to approve the new law in May is already talking about rolling it back.

Screen Shot 2022-06-30 at 3.19.42 PM

Gasoline may be cause of sewer explosion on U of M campus

An all-clear was given around 9 p.m. Thursday, with residents in the area allowed to return to their homes.

image

Overwhelming demand for THC products on first day of new law in MN

One shop owner said his Chaska store broke the online sales record before they opened Friday morning.

Flickr - Lake Minnetonka boat - Greg Gjerdingen

Increased drunk boating enforcement over 4th of July weekend

The increased enforcement is part of the Operation Dry Water initiative.

Kayak

Four kayakers stranded, rescued in Chisholm park

The kayakers became stranded at Redhead Mountain Bike Park Thursday afternoon.

SherburneCoJailDrugArrests

Duo charged after 10-pound meth package sent to wrong address

More than 10 pounds of meth are off the street thanks to a delivery error.

Related

Minnesota liquor store gets hype for its 'Pit of Misery' message to Nick Foles

A message to the Eagles QB ahead of the Vikings' championship game in Philadelphia.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

After Colts game, someone tried to sell U.S. Bank Stadium on Craigslist

The ad was posted in the wake of the Vikings' embarrassing defeat on Sunday.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.

MN police department's unlikely Twitter football spat with Denver

Cops don't always agree, especially when it comes to football.

It's not going well for Case Keenum in Denver

Broncos fans are unhappy with the former Vikings QB.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.

TopGolf looks to bring its high-tech driving range games to Minnesota

For fans of golf, or drinking, or food, or games, or all of the above.