Northbound can't keep up with growler demand, will go crowler-only

The south Minneapolis brewery has seen a huge increase in growler sales.
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A Minneapolis brewery has seen demand for its growlers skyrocket during the coronavirus shutdown, to the point it can no longer keep up with demand.

Northbound Brewing and Smokehouse in south Minneapolis announced that it will stop offering the 64-oz reusable bottles after seeing a 700 percent increase in growler sales over the past month.

The brewery says it had always intended to stop offering growler sales but the sudden burst in demand since dine-in service at bars and restaurants was closed last month has brought forward the timeline.

Instead, it will focus more on the smaller, 750ml single-use crowler cans – with no limit on how many customers can buy.

"We’re finding it more and more necessary to move our focus to crowler sales as we’ve been unable to keep up with growler demands and all that comes with keeping a full blown growler program intact," Northbound announced in a Facebook post.

It will still be filling growlers until at least May 1, at which point it will continue filling the jugs with its Big Jim beer until it runs out.

Customers will be able to return their Northbound growlers for $4 credit on food and beer through the end of April.

The brewery is also continuing to offer food orders for takeout and curbside pick up.

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