Publish date:

Opportunistic Science Museum seeks to cash in on 'Stranger Things' again

It's rolled out a new line of dinosaur-related apparel.
Author:
Screen Shot 2019-06-24 at 12.54.40 PM

After unexpectedly cashing in during Season 2 of Stranger Things, the Science Museum of Minnesota is hoping lightning strikes twice when Season 3 comes out.

The St. Paul museum sold tens of thousands of purple Brontosaurus hoodies after an '80s version of the apparel was sported by Dustin in the Netflix show.

And with the third season due to debut on Netflix on July 3, the Science Museum has released a new suite of dino-related apparel to coincide with the launch.

The new gear features either a Tyrannosaurus Rex or a Triceratops, and have gone on sale on Monday at the Science Museum's online store.

The look and the style of the clothing "harkens back to the early '80s," but all are inspired by the "Thunder Lizard" hoodie that featured in Stranger Things.

Sign up: Subscribe to our daily newsletters

The Science Museum says prices range from $15 to $45, with clothing available in adult and children's sizes.

In total, The Science Museum has sold more than 40,000 units of its Brontosaurus-branded apparel since late 2017, noting that the "wave of popularity was unexpected, but very welcome."

The proceeds were used to support the museum's education outreach programs, with the takings from the latest line of clothing being similarly used to further its educational mission.

Next Up

Proctor football

Proctor football investigation: Case goes to county attorney

The office will review the evidence and consider possible criminal charges.

kirsten mitchell screegrab

'I’m heading home!': CA reporter announces return to WCCO

Kirsten Mitchell interned at WCCO years ago. Now, she's coming back as a reporter.

eggs

As part of price gouging settlement, farm to donate 1M eggs to food nonprofits

The egg producer will donate more than 1 million eggs to nonprofits fighting hunger.

plane, Piper PA-32

Sheriff: Witnesses saw plane 'performing aerial maneuvers' before fatal crash

The single-engine aircraft went down in northern Wisconsin, killing a brother and sister.

Screen Shot 2021-10-25 at 8.51.02 AM

Community rallies around Minnetonka HS dancer battling brain tumor

A fundraiser raised more than $44,000 of its $60,000 goal in the first two days.

twin city gardens

In rare move, MDH takes control of Minneapolis nursing home

The temporary receivership is to ensure resident safety.

Sen Mark Koran crop

Lawmaker deletes post encouraging donations to family charged in Capitol riot

Sen. Mark Koran, in his Facebook post, described them as "a good family!"

Screen Shot 2021-05-27 at 11.04.26 AM

Mother charged with beating daughter to death ruled incompetent

The case against the Woodbury woman will be put "indeterminately suspended."

msp airport

Employers at MSP Airport seeking to hire 700-plus workers

Employers include restaurants, retail, hotel, airlines and security.

Related

Dustin's brontosaurus hoodie from 'Stranger Things 2' has arrived at the Science Museum

Here's how to get the Science Museum's bronto hoodie worn in 'Stranger Things 2.'

Why you should hold out for the authentic Science Museum hoodie seen on 'Stranger Things 2'

Fakes are already available – here's why you should wait for the real deal.

The Science Museum sold more than 10,000 of Dustin's sweatshirts in a day

Buyers of the sweatshirt worn on 'Stranger Things' broke the Science Museum's webpage.

Target's 'Stranger Things' Christmas sweater has been a huge hit

The CEO of Netflix helped the sweater's surge in popularity.

The 'Stranger Things' Brontosaurus hoodie is coming to Target

The Science Museum of Minnesota hoodie had been a big seller since appearing in the Netflix phenomenon.

Levi's

Target to start selling Levi's famous 'Red Tab' jeans

It comes as the denim company moves away from its partnership with struggling Sears.