Peace Coffee has announced it will "shift away" from its retail coffee shops, closing its two locations in downtown Minneapolis as it focuses on its wholesale coffee bean business.
One of its locations – Wonderland Park at 3262 Minnehaha Ave. – will be taken over by Wildflyer Coffee, another local firm that provides jobs for youths experiencing homelessness.
The Longfellow-based shop, which has been closed since the initial COVID-19 shutdown in March, will reopen in December as "Wildflyer Coffee," and will still offer Peace Coffee products as well as its own coffee.
Peace Coffee's two other physical locations, one in the AT&T Tower and one in the Capella Tower in downtown Minneapolis, will stay closed for good.
"We are honored to partner with Wildflyer to give the business a stable home and to help it pursue its mission of employing homeless youth – especially as homelessness in this very vulnerable population continues to rise during the pandemic,” says Lee Wallace, Peace Coffee CEO.
“Coffee is an important part of every community and Longfellow will still be caffeinated—just with a new name and an expanded mission supporting homeless youth,” adds Wallace. “We spent years weaving Peace Coffee into people’s lives at this location, so we are proud to give Wildflyer a built-in community in which to grow and prosper. Wildflyer moves into a space the community already loves and it is an organization that is also in it for good so it’s a perfect match for both companies."
Wildflyer says that moving into the Longfellow space will allow it to employ at least 20 young people each year.
It will be the nonprofit's first standalong bricks-and-mortar location. In September, it had announced a partnership with Butter Bakery Cafe, with Wildflyer getting a space within the eatery to sell coffee and food products.