Skip to main content

People think the new 'smoking' Casey's billboards are actually on fire

It's just a fog machine, but looks like smoke from a fire.

Yes, that billboard is smoking.

No, it's not on fire.

Some creative new advertising from Casey's General Store is giving motorists pause, and leading to an influx of calls to the emergency services.

Sam Alexander-Sedey spotted one of the new roadside ads recently and posted about it in a Blaine Facebook group. Alexander-Sedey said they saw it on Highway 10 westbound in Mounds View.

It looked like there was smoke billowing from the sign so he called a non-emergency number to report it.

Turns out, it's just a fog machine. But it's confused plenty of people. According to Alexander-Sedey, the phone operator said they'd been taking calls about the billboard all week.

Another user, Natalie Tiffner, said her husband called about the sign as well.

"They told him he was like the one hundredth person who had called yesterday and they were going to contact the sign company to shut the fog machine off because it was causing so many problems. 🤣"

Casey's has 10 locations in the Twin Cities suburbs, all to the north and west.

But the confusion is not just in Minnesota.

There's a smoking Casey's billboard in Cedar Rapids, Iowa, and last week the local police department had to issue a heads-up on Facebook after getting several calls.

Phil Reed from KCRG in Iowa got a video he posted to Facebook.

The Cedar Rapids Gazette also posted a short video so you can see what it looks like.

"The billboard and smoke machine are supposed to depict a steaming hot pizza," Cedar Rapids police clarified."There is no fire and do not call 911 to order a pizza! 🍕"

Same goes for anyone in Minnesota.

Follow Bring Me The News on LinkedIn

Next Up

Screen Shot 2020-12-27 at 8.33.49 AM

For 2nd time, Minnesota farm devastated by deadly fire

Around 1,000 goats and a litter of puppies were killed when a barn caught fire on Friday.


Fleeing suspect crashes, killing innocent driver in Brooklyn Park

The suspect fled police in Osseo and was going south on County Road 81.

1497 S Ferry St, Anoka, MN 55303, United States - August 2021

Body found tangled with debris in the Mississippi River

The individual's name has not yet been released.

Northtown Mall Carnival

Around 100 kids run from carnival fight into Northtown Mall

Police say a large fight was happening on the ferris wheel before kids fled into the mall.

Screen Shot 2021-05-27 at 9.29.03 AM

Former state senator Scott Jensen endorsed by GOP for governor

Jensen beat to multiple other hopefuls for the endorsement at Saturday's convention.


NWS already monitoring Thursday for severe weather in MN

Monday-Wednesday should be fantastic weather in Minnesota.


Body of missing Mankato woman believed to have been found

A canoer found the body in a swamp near Eagle Lake Friday.

kim crockett facebook sos

MN GOP endorses attorney general, secretary of state candidates

Kim Crockett was endorsed as the party's candidate for secretary of state, while Jim Schultz won the endorsement for attorney general.


Volunteer firefighter identified as man killed during Thursday storms

The Kandiyohi County Sheriff's Office confirmed that 63-year-old Ryan Erickson died when a grain bin fell on him.

Juan Ramos, standing outside of his Taco Chon Mexican Grill, in St. Cloud, Minnesota.

Firm takes on case defending Taco Chon against Taco John's lawsuit

The local Mexican restaurant is fighting a case presented by Taco John's over naming rights, among other things.

Screen Shot 2022-05-14 at 7.32.27 AM

Worker killed in skid loader accident was 23-year-old apprentice lineman

Minnesota Valley Electric Cooperative called the incident "the unthinkable."


117 12th St W, Hastings, Minnesota - August 2018 - Perkins restaurant - crop

Popular Twin Cities Perkins closed for weeks due to fire

It's the second blaze in the past 25 days at the restaurant.

slice inc pizza facebook

Fire repairs done, New York-style pizza place set to reopen

Slice Inc. will host a reopening celebration Saturday.

Watch these 3 incredible videos of Lake Superior sea smoke

These 3 videos – including one with an icy ship cutting through the mist – are absolutely stunning.

A new artist-designed, indoor mini golf course is coming

If you could design a mini golf hole of your choice, what would it look like?

The 2017 New Year's resolutions people are tweeting about

Are you one of the people that made a New Year's resolution?

Thinking about taking an Uber or Lyft to the State Fair?

Some people will even be able to save a few bucks.

Possible cause of deadly central MN fire revealed

A woman called authorities to report the fire, then was found dead in the home.

Coming soon: A Jack Link's hangout spot next to the Orphem Theatre

How Jack Link's and the Orpheum Theatre's owners partnered up.