Pohlad-owned Twin Cities radio stations sold, format changes coming

Both stations will be changing formats in early 2021.
Go Radio

Go Radio, which operations two stations in the Ford building across the street from Target Field in Minneapolis, announced Tuesday that both of the company's stations have been sold.

Announcements on the social media accounts for both Go 96.3 (KQGO) and Go 95.3 (KZGO) display the same message about "sad news to share," saying, "The difficult decision to sell the radio station has been made–sometime in early 2021 a new format will be airing on this frequency." 

We later reported that Christian music broadcaster Educational Media Foundation is the buyer of the stations. More on that here.

Go Radio launched Go 95.3, a hip-hop station, in January 2016. The latest Nielsen Audio ratings show Go 95.3 (KZGO) ranking 20th in the Minneapolis-St. Paul market for all listeners ages 6 and up. 

Go 96.3 ranks 23rd in the market. 

No announcement about employees affected by the sale have been announced, nor is it clear yet who purchased the stations. 

The company had been making cuts after the pandemic hit, with the Go 96.3 Morning Show hosts Ben Holsen and Dana Wessel among those leaving the company.

Go 96.3 launched in early 2015, setting itself up as an alternative to MPR's 89.3 The Current. The company added modern hip-hop station Go 95.3 in January 2016, with hosts including Peter Park and DJ Bonics.

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It also held a number of music events in the Twin Cities, including regular "Go Shows" and its annual Go Fest.

In 2015 it added a news element, buying what was then known as Bring Me The News from Rick Kupchella, and later rebranding it as Go News.

The company announced it was shutting down the news side in January 2018, and sold it to employees Joe Nelson and Adam Uren, who relaunched the site as Bring Me The News ... which you're reading right now. 

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