Post declares the 'great Grape-Nut cereal shortage' over
You can breathe easy again, breakfast fans, the steady supply of Grape-Nut cereal is set to resume after the "great shortage" of 2020.
Minnesota's own Post Holdings said the popular cereal experienced a dramatic shortage during 2020 due to a combination of pandemic-related supply constraints and a related spike in cereal demand.
Such was the demand for the cereal, boxes were being listed online for sale at prices of up to $115, in case you wanted any further indication of how insane the past 12 months have been.
But Lakeville's Post announced Wednesday that the shortage is over and it is "officially back shipping at full capacity to stores nationwide."
What's more, in a PR stunt, the company is offering to partially reimburse anyone who spent between $10 and $115 on a box of Grape-Nuts Original between Nov. 1, 2020, and Mar. 15, 2021 to "help cover the difference between the amount paid and the suggested retail price of the Grape-Nuts Original cereal box purchased."
Buyers can submit their receipts between now and Apr. 15 right here.
"It became abundantly clear during the shortage that Grape-Nuts fans are 'Nuts for Grape-Nuts,'" said Kristin DeRock, Grape-Nuts brand manager at Post Consumer Brands.
"So much so that some of our loyal super fans were willing to pay extreme prices just to ensure they wouldn't be without their favorite crunchy cereal. As a way to show our appreciation and thank these fans for their dedication, we want to repay the love by reimbursing them."
