Publish date:

Retailer that lets you try state-of-the-art tech products to open at Mall of America

It's b8ta's first Minnesota location.

The Mall of America has been chosen for a tech retailer's first store in Minnesota.

b8ta, which offers an "interactive shopping experience" giving shoppers the chance to test some of the latest state-of-the-art gadgets and tech, will open later this year on Level 1, South.

The 2,900 square-foot store will allow visitors to "try the latest products out-of-the-box and in person," with products ranging from audio and visual, to health, home, kids, lifestyle and outdoor.

“b8ta’s commitment to inviting guests to have an innovative hands-on experience with their products in a brick-and-mortar environment made for a perfect choice to open their first Minnesota location at Mall of America," said MOA VP of Leasing Carrie Charleston in a press release. 

"There is something for everyone at Mall of America and we look forward to giving our tech-focused shoppers a new and exciting getaway for all things innovation."

b8ta has 17 other locations across states including Texas, California, Washington, New York, Arizona, and Oregon, as well as in Chicago.

Speaking of tech, another new addition to the MOA opened on Saturday on Level 3, North, across from Culinary on North.

Called The Void, it offers "immersive virtual experiences" using VR technology and "multi-sensory effects" including touch and smell, as it brings visitors on "journeys to fully-immersive worlds."

The first world they can experience is Lucas-themed, with the attraction opening with "Star Wars: Secrets of the Empire."

Next Up

Mohamed Noor

Ex-Minneapolis cop Noor resentenced to 57 months in prison

Justine Ruszczyk Damond's fiancé said he forgives Noor.

Anthony Edwards

Anthony Edwards was right: he is Houdini and his bag of tricks is incredible

Edwards put the entire league on notice with his season-opening performance.

Bob Fletcher

New 'public service' charter school backed by Ramsey Co. Sheriff to open

Efforts to open the school were spearheaded in part by Ramsey County Sheriff Bob Fletcher.

covid-19 testing site sign

Minnesota to offer free COVID rapid testing at 9 more sites

Three new rapid testing sites opened in Minnesota this week.


Elvis Costello cancels Mystic Lake show, will play vax-requiring First Ave instead

Those who bought tickets to Mystic Lake will be refunded, and need to buy new tickets.


23 Minnesotans infected with salmonella linked to onions

Four of Minnesota residents were hospitalized. None have died.

Anthony Edwards

Timberwolves smash Rockets in season opener

The Timberwolves showed they have plenty of firepower in a victory over Houston.

Knuth - Nezhad - side by side

Frey challengers Knuth, Nezhad agree to rank each other 2nd

They're urging supporters to do the same on Nov. 2.

Jerome Horton - Sherburne Co. Jail - CROP

Charges: Man lied to buy gun later used by St. Paul mass shooting suspect

He's accused of making false statements during the purchase of a firearm.

Screen Shot 2021-06-04 at 6.30.24 AM

BCA releases investigative file in Winston Smith's shooting death

The file contains 1,000 pages of documents, hundreds of photos and dozens of audio files.


New stores announced for Mall of America, Rosedale Center

Urban Outfitters is opening its third Minnesota location at Rosedale Center.

Screen Shot 2019-10-07 at 11.16.43 AM

Rapidly expanding MN toy chain to open 'flagship' store at Mall of America

Legacy Toys has been moving into empty spaces at Twin Cities malls.

Mall of America exterior Tyler Vigen Wikimedia COmmons

Mall of America teases new clothing, retail shops opening soon

Five new tenants will open their doors in the near future.

H&M's newer, bigger Mall of America store opens this week

Shoppers will get their first look on Thursday.

M&M store

M&M's to open 'experiential store' at Mall of America

It will be one of only a handful of such stores in the world.

Cut-price Macy's Backstage opens at the MOA this week

Macy's has been increasing the number of its expansion stores.