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Rosedale Center's new department store just opened

Von Maur launched without fanfare on Monday.

At a time when department stores are shuttering fast, Rosedale Center provided a tonic for shoppers on Monday as its new anchor store opened its doors.

Von Maur, which is based out of Iowa, is now open for business at the mall in Roseville, becoming just its second store in Minnesota – the other being at the Eden Prairie Center.

If you've never shopped there before, it's been described as lying somewhere between Herberger's and Nordstrom when it comes to style and price, and it becomes a new anchor tenant at Rosedale, which has undergone a $76 million renovation.

The store will hold its official grand opening this coming Saturday, which will include contests, gifts and events for families.

Its decision to open a second Minnesota store comes at a time when other department stores have been more likely to close than open.

Herberger's closed all of its stores at the end of August, albeit there is an attempt underway by its new owner to re-open some locations, while other retailers including JCPenney, Sears, Macy's and Kmart are also closing locations in Minnesota.

The Star Tribune notes Von Maur is the first department store to open in the Twin Cities since 2015.

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Von Maur's Rosedale store comprises more than 130,000 square feet of space over two levels. 

It comes amid a wider refresh of Rosedale Center, which includes the introduction of a new food hall called "Revolution Hall" this fall.

Along with Von Maur, an extra 21,000 square feet of new shopping space will be created as part of the expansion, several tenants for which are still to be announced.

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