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Sales during Target's Deal Days event were more than double last year's

The two-day discount event was a huge success.

Target has announced that its online Deal Days extravaganza earlier this week was a huge success, selling more than double than last year.

The Minneapolis retailer says sales during the 2-day discount event grew by more than 2.5 times compared to Deal Days 2019.

The sales event typically takes place in July to coincide with Amazon's Prime Day, but with Amazon moving Prime Day to this week due to the pandemic, Target followed suit.

Target says its most popular buys were Apple AirPods (which were down to $129.99, albeit were $15 cheaper on Amazon), KitchenAid mixers, and toys.

"As we kicked off the holiday season with Target Deal Days, guests shopped deals on thousands of items, making this our biggest and most successful Target Deal Days ever,” said Christina Hennington, executive vice president and chief merchandising officer.

"In addition to guests saving millions of dollars on some of the season’s hottest items, their use of our contactless same-day services nearly quadrupled, allowing them to receive their purchases in as soon as an hour, with no membership fees required."

As well as Target, other retailers that held sales to coincide with Prime Day were Best Buy and Walmart.

It comes as retailers change things up ahead of the 2020 holiday season, with the pandemic meaning fewer people will be shopping in person, prompting the likes of Target to consider expanding the duration of its Black Friday sales.

Target, Walmart and Best Buy have already announced they will not be opening on Thanksgiving Day this year, saving openings for Black Friday itself.

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